eMarketer was pleased to moderate a Tech-Talk Webinar featuring AppsFlyer’s Brenda Chen, director of solutions architecture, and Royal Bank of Canada (RBC) Ventures’ Michael McCue, head of performance marketing. They discussed the solutions RBC Ventures put in place prior to iOS privacy updates, the results they’re seeing, and how their strategy is now evolving.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring AppsFlyer’s Sunil Bhagwan, vice president, strategy, and Macy’s Monika Thotha, marketing systems manager. They will discuss privacy and measurement best practices in a post-iOS 14.5 world.

On today's episode, we discuss the most interesting findings from Facebook's Q1 earnings, how Apple’s iOS 14.5 update might affect its business, and where it sits among the digital ad giants. We then talk about how many people are using Facebook Dating, measuring Facebook's "potential reach," and Facebook Reality Labs' upcoming smart wristband. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson and Nicole Perrin.

On today's episode, we discuss how Facebook is handling Apple's iOS14.5 update, its new 'Neighborhoods' feature, whether people will want to listen to podcasts on the blue app, organic marketing losing its shine on the larger social media platforms, what the Facebook Oversight Board's landmark ruling means, a balancing miracle, and more. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson, senior analyst Sara M. Watson, and analyst at Insider Intelligence Blake Droesch.

But another study, from Flurry (a unit of Verizon), found that just 5% of US iOS 14.5 users opted in to tracking in early May. Flurry said that its analytics tool is installed in more than 1 million mobile applications, and that it has tracked daily opt-in rates through data from 2.5 million daily active mobile users.

To track or not to track? New data on iOS app tracking opt-in rates contradicts earlier estimates, but may ultimately offer a clearer glimpse into consumers’ real behavior.

How iOS 14.5 changes the status quo and impacts advertisers, app developers, and users. What the ATT framework stipulates, and what is and isn’t allowed by Apple. Best practices for advertisers to reach consumers in iOS environments. Insights from Advertiser Perceptions on advertisers’ ATT preparedness. Presenters. Robyn Meyers is vice president, West Coast brand partnerships at InMobi.

Meanwhile, Apple has announced that they will require user consent for mobile ad ID tracking within apps, starting with iOS 14.5. This is similar to a previous move Apple made with geolocation in iOS 13. As the old maxim says, this is how the cookie crumbles.

China’s response to the iOS 14.5 privacy update is a case in point. Under Apple’s new framework, apps must ask each user for consent before they can track the user’s activities across apps and websites. Many expected this update to drastically reduce the viability of Apple’s Identifier for Advertisers (IDFA), which marketers had relied on to better target ads and measure the success of campaigns.

This new data could be a good incentive to at least try—but with iOS 14.5 coming in “just a few weeks,” according to CEO Tim Cook, marketers and app developers will need to move quickly.

But another study, from Flurry Analytics (a unit of Verizon), found that just 5% of US iOS 14.5 users opted in to tracking. Flurry says its analytics tool is installed in more than 1 million mobile applications and says it has tracked daily opt-in rates through data from 2.5 million daily active mobile users.

Google is planning to phase out third-party cookies on Chrome by 2022, and Apple’s recent iOS 14.5 update requires users to opt in to allowing apps to collect their data.

It also allowed users to more easily opt out of location tracking by apps in iOS 13. Now, Apple’s new privacy “nutrition labels” and App Tracking Transparency requirements released in iOS 14.5 set a new standard that all app developers must comply with.

Like Sensor Tower, Apptopia doesn’t track third-party Android stores, meaning that its China figures include only users on Apple’s iOS. Regardless, it’s no small number. For comparison, our latest forecast shows there will be 297.7 million Snapchat users worldwide in 2019 and 283.6 million Twitter users.