SEP 15, 2020
The coronavirus pandemic and changes set to be implemented in the forthcoming iOS 14 are the latest shocks to an evolving app economy. This report will look at how these changes have altered developer monetization strategies and advertiser options.
JUN 28, 2021
Apple ad spend dips: Mobile app install ad spending on iOS devices has dropped off since the arrival of iOS 14.5 and AppTrackingTransparency. Whether marketers permanently shift budgets to Android depends on how good Apple's alternative tracking frameworks prove to be.
MAR 25, 2021
APR 14, 2021
Apple plans to roll out a major update to iOS this spring, requiring an opt-in before apps can track users across channels. "Behind the Numbers" host Marcus Johnson turns the tables on eMarketer principal analyst at Insider Intelligence Nicole Perrin to ask about the latest research on AppTrackingTransparency opt-ins, the China Advertising ID (CAID), and how advertisers are preparing.
APR 9, 2021
IDFA isn’t dead yet: New AppsFlyer data suggests that tracking opt-in rates could be much higher than the industry’s expectations, a spot of optimism that could make it worthwhile to keep collecting Apple’s Identifier for Advertisers (IDFA).
SEP 9, 2021
Facebook is challenged by iOS ad measurement problems: As it reinvents how it measures ad effectiveness, the platform could see some ad dollars shift elsewhere.
MAY 18, 2021
Privacy is more than just a compliance concern—it’s an opportunity for differentiation. This report features four case studies that highlight how emerging technology platforms are establishing privacy and trust to gain a competitive advantage.
JUN 10, 2021
How it works: In iOS 14, marketers are out of the loop on their mobile app install data. SKAdNetwork only sends postbacks to registered ad networks, which are then sent to an authorized mobile measurement provider. The advertiser running the campaign cannot access the raw postbacks unless they’re provided by the ad network—but that’s changing in iOS 15.
DEC 16, 2020
How will iOS 14 affect mobile marketing? Most attention paid to iOS 14 is on the App Tracking Transparency framework, which will compel app developers to notify users if they want to track and share their data using Identifier for Advertisers (IDFA).
JAN 6, 2021
eMarketer principal analyst at Insider Intelligence Yoram Wurmser discusses what he's paying attention to in 2021 and why: how the coronavirus changed mobile, the importance of iOS 14, and regulation's impact on location data.
JAN 11, 2021
US programmatic display ad spending was up more than 10% in 2020 despite the pandemic-induced recession and will rebound this year as advertisers continue shifting budgets to flexible, measurable media.
MAY 11, 2021
Unlike previous predictions which relied on self-reported intentions drawn from survey data and limited measurements of iOS 14 early adopters, Flurry’s data offers a glimpse into actual quantitative opt-in rates. These figures are less susceptible to subjective survey language, and appear to reflect growing consumer privacy preferences more accurately.
NOV 24, 2020
Facebook said that since it first introduced in-app bidding in 2017, moving to a single-auction model had always been a goal for the Audience Network—but Apple’s decisions regarding the IDFA collection on iOS 14 were accelerating those plans.
FEB 24, 2021
Advertisers' most-used identifier, the third-party cookie, is going away in less than a year. Mark Connon, general manager at identity graph provider Tapad, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the difference between identity and identifiers, why the digital media ecosystem should be prepared to work with several identifiers going forward, and what will happen when Apple's AppTrackingTransparency framework rolls out.
AUG 20, 2021
Barak joined the company in 2019 as general manager and is currently leading the charge for AppsFlyer’s iOS 14 readiness products. He is a seasoned entrepreneur who has launched mobile apps with tens of millions of users worldwide. Tyler Pennell is vice president, growth at Stash, the industry-leading subscription platform empowering middle-class Americans to invest and build wealth.
SEP 3, 2020
eMarketer principal analysts at Insider Intelligence Nicole Perrin and Yory Wurmser discuss why Facebook is sounding the alarm on Apple's iOS 14 update to its privacy and tracking settings. They then talk about CVS's new ad platform, programmatic returning to pre-pandemic norms, and how mobile ad spending is fairing.
MAR 30, 2021
In the earnings call, CFO David Wehner also said that Facebook expected to face strong ad targeting headwinds in 2021 due to the upcoming changes to Apple’s IDFA on iOS 14, which will require app developers to ask for permission from users to track their activity as of this spring.
OCT 5, 2020
As much as consumer behavior and the wider economic situation influence the app economy, Apple and Google do as well. With their commissions on in-app purchases (IAPs) and subscriptions, and with their rules surrounding data and advertising, they can make or break different monetization strategies. The changes set to take effect in early 2021 under Apple’s iOS 14, especially, have upended app monetization.
AUG 4, 2021
The onset of privacy-based restrictions—either from operating systems like iOS 14 or from the government, such as the California Consumer Privacy Act (CCPA)—has compelled social media companies and Google to look for other monetization models—with commerce emerging as a major focus.
AUG 13, 2021
Facebook is rethinking privacy: A recent interview suggests that the company knows it needs to retool how it targets ads to reflect a growing privacy-conscious segment of its users.
SEP 9, 2021
Read Insider Intelligence's recent stories.
JUL 22, 2021
According to AppsFlyer data as of a July 13 update (drawn from a sample of 31 million instances where users saw the App Tracking Transparency [ATT] prompt across 3,090 apps), 46% of users worldwide with any version of iOS 14 had authorized tracking via an ATT prompt. In the US, the overall opt-in rate was 37%.
JUL 2, 2021
Gen Z doesn’t trust brands with its data
JUL 4, 2021
In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, offered her perspective on the latest privacy developments, and shared best practices for advertisers to understand and reach audiences.
JUL 12, 2021
Google’s Chrome Team stress-tested the digital ad world by announcing in early 2020 that the browser—the world’s most popular—would deprecate third-party cookies within two years. Vendors, publishers, agencies, and advertisers scrambled to understand what would take cookies’ place, and how they would identify and target their audiences without them. Google’s announcement in June 2021 that cookie deprecation would be delayed by almost two years has given marketers and their partners more time to test and integrate new solutions—but also a longer period of uncertainty.