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  • Video
     | 
    DEC 7, 2021

    Buying new bedding is often triggered by necessity or a life event, and when that sale happens online, creating a sensorial experience is critical. Watch Industry Voices: Spotlight on D2C with Boll & Branch CMO Jonathan Bottomley to hear why great customer service paired with inspirational and educational content helps retain existing customers and prompt future sales.

  • Video
     | 
    NOV 30, 2021

    As comfort-buying furniture online continues to rise, the direct-to-consumer (D2C) home furnishing sector has exploded with growth and competition. Watch Industry Voices: Spotlight on D2C with Joybird’s vice president, marketing and business development Eric Tsai to hear how the La-Z-Boy-owned brand scales its custom furniture business by staying in sync with consumer expectations.

  • Video
     | 
    NOV 24, 2021

    As a new bottled water brand on an already crowded shelf, education is essential for creating brand trust. Watch Industry Voices: Spotlight on CPG with Nirvana Water Sciences’ marketing director Alex Matos to hear how the brand’s marketing hinges on teaching the benefits of its infused spring water to prospective consumers.

  • Video
     | 
    NOV 23, 2021

    Noticing gaps in accessibility, SmileDirectClub went to market to offer affordable, wide scale orthodontic care in the US before going global. Watch Industry Voices: Spotlight on D2C with SmileDirectClub CMO John Sheldon to hear how the brand’s goals were achieved by focusing on customer relationship management and a retention strategy rooted in telehealth.

  • Video
     | 
    NOV 19, 2021

    Through customer experience and community focus, M&T Bank is growing more than just its business. Watch Industry Voices: Spotlight on Financial Services with M&T Bank’s Francesco Lagutaine, chief marketing, communications and digital officer, to hear how M&T Bank is succeeding by combining large-bank advancements with small-bank values.

  • Video
     | 
    NOV 16, 2021

    The consumer packaged goods (CPG) and grocery sector is years beyond where it was expected to be in terms of consumer adoption of ecommerce. Watch Industry Voices: Spotlight on D2C with The Clorox Company’s Jackson Jeyanayagam to hear how the cleaning products company's brand portfolio is responding to evolving behavior and encouraging consumers of all ages to buy products online.

  • Report
     | 
    OCT 26, 2021

    In this report, we explore how digitization is reshaping the banking CMO’s role, responsibilities, and priorities through exclusive interviews with 10 banking industry CMOs in the US and Canada.

  • Audio
     | 
    DEC 23, 2021

    On today's episode, we play the giant "2021 holiday special quiz" (that you can play along with us) and share some dinner party data. Tune in to the conversation with eMarketer principal analyst Paul Verna, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

  • Video
     | 
    NOV 12, 2021

    In the kitchen, unexpected twists can result in exciting new flavors. Watch Industry Voices: Spotlight on CPG with Cafe Spice’s CEO and co-founder Sameer Malhotra to see how ingenuity and resilience are driving new recipes for success in the grab-and-go meals category.

  • Article
     | 
    NOV 29, 2021

    Justin Morcelle’s non-marketing experience with data and analytics gave him a competitive advantage when he took on his job. In an exclusive interview, he talks about how digital has transformed the CMO role.

  • Report
     | 
    AUG 27, 2021

    Through our exclusive interviews with heads of digital at 12 of the largest financial institutions and three top neobanks across the US, UK, and Canada, this report illuminates the biggest challenges and opportunities these executives are facing.

  • Video
     | 
    NOV 5, 2021

    From shopper marketing to social listening, White Castle is all in on creating memorable moments and acquiring new customers. Hear how the iconic fast food brand is marking its first century with a renewed focus on innovation. Watch Industry Voices: Spotlight on CPG with White Castle CMO Lynn Blashford.

  • Video
     | 
    OCT 29, 2021

    When unexpected market trends put more focus on health and wellness, The Vitamin Shoppe placed their customers center stage. Watch Industry Voices: Spotlight on CPG with Nadina Guglielmetti, marketing executive at The Vitamin Shoppe, to hear how precise investments in the customer journey can lead to big payoffs—in awareness, engagement, and credibility.

  • Video
     | 
    OCT 25, 2021

    As technology continues to accelerate and transform the financial sector, Visa saw an opportunity to reintroduce itself to the world with a campaign highlighting its role in facilitating global commerce. Watch Industry Voices: Spotlight on Financial Services with Visa executive Frederique Covington Corbett, PhD, to hear her thoughts on cryptocurrencies, "buy now, pay later," economic inclusion, and more.

  • Video
     | 
    NOV 5, 2021

    An eMarketer One-on-One Interview with PayPal’s Jason Test

  • Video
     | 
    OCT 18, 2021

    Whether you visit a branch or digital property, TD Bank is reevaluating traditional banking’s communication methods. Watch Industry Voices: Spotlight on Financial Services with TD Bank’s Lee Lai, senior vice president and head of customer and retail distribution marketing, to hear why maintaining local human interactions across channels is a top priority.

  • Video
     | 
    OCT 11, 2021

    With a fresh approach to insurance sales and a modern tech stack, Toggle, a Farmers Insurance Company, is focused on simplifying the purchase journey. Watch Industry Voices: Spotlight on Financial Services with Toggle’s Josh LaRoche, research and marketing director, to hear how empowering policyholders has helped its parent company innovate.

  • Video
     | 
    SEP 28, 2021

    As digital transformation accelerates worldwide, growth in online shopping has created opportunities not only to reimagine brand relevance, but also to rethink the end-to-end customer experience. Dr. Tiffany Raymond, head of global customer advocacy, at PayPal, talks with eMarketer editorial director at Insider Intelligence Rimma Kats, about steps you can take to optimize your product, cart and checkout pages to help reduce cart abandonment, improve conversion, increase spend and boost customer loyalty.

  • Video
     | 
    SEP 26, 2021

    Find out how a single-market media buying strategy—particularly in a top designated market area like New York—can be the key to a profitable and successful campaign. Hear from New York Interconnect’s Tom McLoughlin, vice president, regional sales, and Jason Swartz, vice president, advanced advertising and new business for national sales, in conversation with Canvas Worldwide’s Eveliza Jimenez, vice president and director, local investment, and News 12’s Manoj Shamdasani, vice president, programming and brand partnership.

  • Article
     | 
    SEP 6, 2021

    Curated by eMarketer, this collection of articles, insights, and interviews will help you understand what is driving D2C success and why data is a crucial pillar of the business.

  • Article
     | 
    SEP 6, 2021

    Curated by eMarketer, this special collection of interviews will help you understand how consumer packaged goods (CPG) brands are focusing on the critical challenges facing the sector and what’s envisioned for the future.

  • Article
     | 
    SEP 6, 2021

    Curated by eMarketer, this special collection of interviews will help you understand how marketers took their experiences of the last year and applied those learnings toward their holiday strategy.

  • Article
     | 
    SEP 6, 2021

    Curated by eMarketer, this collection of articles, insights, and interviews will help you understand what’s in store for TV and video advertisers as time spent shifts, audience measurement evolves, and more.

  • Article
     | 
    SEP 6, 2021

    Curated by eMarketer, this special collection of interviews will help you understand how the travel industry is recovering post-COVID and planning for what’s ahead.

  • Article
     | 
    SEP 2, 2021

    David Tyrie’s experience with digital in financial services started during the dot-com era. In an exclusive interview, he unpacks for us how the industry’s digital strategies have evolved.

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