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  • Video
     | 
    OCT 11, 2021

    With a fresh approach to insurance sales and a modern tech stack, Toggle, a Farmers’ Insurance Company, is focused on simplifying the purchase journey. Watch Industry Voices: Spotlight on Financial Services with Toggle’s Josh LaRoche, research and marketing director, to hear how empowering policyholders has helped its parent company innovate.

  • Video
     | 
    AUG 10, 2021

    Join us as Tate Olinghouse, chief client officer of Acxiom, discusses how the proper and ethical use of data can help brands interact with their customers in a meaningful way, and more, with Geoff Ramsey, co-founder of eMarketer.

  • Report
     | 
    AUG 27, 2021

    Through our exclusive interviews with heads of digital at 12 of the largest financial institutions and three top neobanks across the US, UK, and Canada, this report illuminates the biggest challenges and opportunities these executives are facing.

  • Video
     | 
    SEP 28, 2021

    As digital transformation accelerates worldwide, growth in online shopping has created opportunities not only to reimagine brand relevance, but also to rethink the end-to-end customer experience. Dr. Tiffany Raymond, head of global customer advocacy, at PayPal, talks with eMarketer editorial director at Insider Intelligence Rimma Kats, about steps you can take to optimize your product, cart and checkout pages to help reduce cart abandonment, improve conversion, increase spend and boost customer loyalty.

  • Video
     | 
    SEP 26, 2021

    Find out how a single-market media buying strategy—particularly in a top designated market area like New York—can be the key to a profitable and successful campaign. Hear from New York Interconnect’s Tom McLoughlin, vice president, regional sales, and Jason Swartz, vice president, advanced advertising and new business for national sales, in conversation with Canvas Worldwide’s Eveliza Jimenez, vice president and director, local investment, and News 12’s Manoj Shamdasani, vice president, programming and brand partnership.

  • Article
     | 
    SEP 6, 2021

    Curated by eMarketer, this collection of articles, insights, and interviews will help you understand what is driving D2C success and why data is a crucial pillar of the business.

  • Article
     | 
    SEP 6, 2021

    Curated by eMarketer, this special collection of interviews will help you understand how consumer packaged goods (CPG) brands are focusing on the critical challenges facing the sector and what’s envisioned for the future.

  • Article
     | 
    SEP 6, 2021

    Curated by eMarketer, this special collection of interviews will help you understand how marketers took their experiences of the last year and applied those learnings toward their holiday strategy.

  • Article
     | 
    SEP 6, 2021

    Curated by eMarketer, this collection of articles, insights, and interviews will help you understand what’s in store for TV and video advertisers as time spent shifts, audience measurement evolves, and more.

  • Article
     | 
    SEP 6, 2021

    Curated by eMarketer, this special collection of interviews will help you understand how the travel industry is recovering post-COVID and planning for what’s ahead.

  • Article
     | 
    SEP 2, 2021

    David Tyrie’s experience with digital in financial services started during the dot-com era. In an exclusive interview, he unpacks for us how the industry’s digital strategies have evolved.

  • Video
     | 
    AUG 2, 2021

    A possible World Series win right before the holidays kick off means the Boston Red Sox’s marketing team must be nimble and ready to pivot that enthusiasm into its holiday messaging. Watch Industry Voices: Holiday Preparedness with Red Sox CMO Adam Grossman to hear how the team plans out its marketing and engages fans throughout the year whether it's online or at Fenway Park.

  • Video
     | 
    JUL 26, 2021

    During its 16 months in port, Norwegian Cruise Line took a bold approach to its messaging by acknowledging consumers' need to “break free.” Watch Industry Voices: Holiday Preparedness with Norwegian’s Isis Ruiz, senior vice president and CMO, to hear how the cruise line maintained marketing momentum last holiday season and what it has prepared for this year.

  • Article
     | 
    AUG 13, 2021

    Facebook is rethinking privacy: A recent interview suggests that the company knows it needs to retool how it targets ads to reflect a growing privacy-conscious segment of its users.

  • Video
     | 
    JUL 23, 2021

    Grad Conn, chief experience officer of Sprinklr, discussed with Geoff Ramsey, co-founder of eMarketer, how to scale your customer engagement while providing a great experience.

  • Video
     | 
    JUL 23, 2021

    Watch as Dave Fisch, general manager of Shopkick, discusses with Geoff Ramsey, co-founder of eMarketer, these latest consumer behavior trends and more.

  • Video
     | 
    JUL 19, 2021

    Following a diminished need to refresh their wardrobe, consumers are excited to celebrate the holiday season in style. Watch Industry Voices: Holiday Preparedness with Banana Republic’s Jen Mullen, vice president and head of stores, to hear how the fashion retailer is applying learnings from last year to ensure a seamless holiday shopping experience.

  • Video
     | 
    JUL 12, 2021

    Business and leisure travelers have returned to what happens in Las Vegas, as the Las Vegas Convention and Visitors Authority (LVCVA) welcomes visitors back with a new motto that touts the city’s innovative and experiential offerings. Watch Industry Voices: Spotlight on Travel with LVCVA’s Kate Wik, CMO, to learn how the destination marketer is managing visitors’ pent-up demand and shorter booking windows.

  • Video
     | 
    JUN 28, 2021

    For Hilton Hotels, first-party data is key to ensuring its guests have a comfortable—and memorable—stay at its properties. Watch Industry Voices: Spotlight on Travel, with Hilton’s Amy Martin-Ziegenfuss, senior vice president of global enterprise and brand marketing, to learn how customer data informs the hospitality brand’s advertising and guest amenities.

  • Video
     | 
    JUN 21, 2021

    Learn how the leading music store plans to foster community and support across its channels to offer more than just instruments and meet market demands. See Industry Voices: Holiday Preparedness with Guitar Center’s Jeannine D’Addario, senior vice president and chief marketing and communications officer, and discover her approach to acquiring new customer cohorts.

  • Video
     | 
    JUN 14, 2021

    Whether it’s the visitors’ app or in-park operations team, Universal Parks & Resorts is dedicated to delivering seamless guest experiences. To create relevant, immersive moments, the theme park relies on its core data and an integrated customer data platform (CDP). Watch Industry Voices: Spotlight on Travel with Universal Parks & Resorts’ Leah van Zelm, vice president of global marketing analytics.

  • Video
     | 
    JUN 7, 2021

    As normalcy returns, Alaska Airlines pivoted its marketing strategy from heartfelt imagery to messaging with a fresher tone. By embracing humor and levity, the airline is reassuring consumers that it’s OK to start thinking about travel again. Watch Industry Voices Spotlight on Travel with Alaska Airlines managing director of marketing and advertising Natalie Bowman.

  • Video
     | 
    JUN 3, 2021

    Today's media environment poses many brand safety challenges and opportunities for marketers. Greg Garunov, executive vice president of business development and marketing strategy at Sightly, talks with eMarketer editorial director at Insider Intelligence Rimma Kats about the past, present, and future of brand safety.

  • Video
     | 
    MAY 24, 2021

    The consumer packaged goods (CPG) category has seen tremendous growth thanks to ecommerce. Learn how Nestlé, one of the world's largest food companies, quickly pivoted and accelerated its digital transformation by leaning into shoppable commerce to drive digital purchases. Watch Industry Voices Spotlight on CPG with Alicia Enciso, CMO of Nestlé USA.

  • Video
     | 
    MAY 17, 2021

    In-person discovery is an integral part of a spirit marketer’s strategy. So when brand discovery shifted online, Brenne Whisky found that consumers aren’t shy about a buy-to-try purchase. Watch Industry Voices Spotlight on CPGs with Brenne’s president and founder Allison Parc to hear how direct-to-consumer (D2C) access made continued discovery possible.

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