Connected vehicles are changing how people think about mobility. They also have important implications for marketers, who are experimenting with ways to tap the data they produce to engage consumers and drive new revenues.

As the use of smart-home technology increases, brands are experimenting with ways to use these connected IoT devices and systems—and the massive amounts of data that flows from them—in their marketing activities.

AI in IoT. Insurers are leveraging the explosion of data created by wearable and IoT connected devices to feed AI algorithms and tailor personalized products. IoT devices, like fitness trackers or smartphones, transfer behavioral data from customers to insurers.

This report explores our latest forecasts for US voice assistant, smartphone voice assistant, and smart speaker users, and provides additional analysis about trends shaping the market.

eMarketer principal analyst at Insider Intelligence Victoria Petrock discusses what she's paying attention to in 2021 and why: the acceleration of tech, multisensory experiences, and purpose-driven marketing.

IoT Payments. Connected device payments are becoming more popular as penetration of commerce-capable objects increases. Connected device penetration is stretching beyond consumers and phones.

Smart-home devices are on the verge of mainstream adoption, and with that comes the opportunity for marketers to gain deeper insights about their audiences though user data. In our “Smart Homes 2020” report, we looked at how marketers use smart-home technology to integrate brands with the internet of things (IoT) universe and how consumers may react to hyperpersonalized advertising inside the home.