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| APR 1, 2022
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| APR 1, 2022
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| MAR 30, 2022
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| MAR 30, 2022
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| APR 25, 2022
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| JAN 26, 2022
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| JUN 14, 2022
The network alliances, many of which are still in a testing phase, include potential alternative currencies from Comscore, iSpot.tv, and VideoAmp, and verification services from DoubleVerify, Innovid, and Integral Ad Science.
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| OCT 19, 2021
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| OCT 19, 2021
Audio
| JUN 23, 2021
Digital advertisers know that media quality isn't a given with fraud and other nonviewable impressions plaguing the market for years. Tony Marlow, CMO at measurement firm Integral Ad Science, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the company's latest media quality benchmarks, what the industry's top priorities are for the year, and how viewable video is across devices.
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| JAN 27, 2022
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| JAN 27, 2022
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| JAN 20, 2022
Article
| JUL 26, 2021
We spoke with Paul Nasse, managing director for Northern Europe at Integral Ad Science, about the changing digital media landscape and how advertisers can best navigate the rocky road of brand risk.
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| APR 1, 2022
The advertising industry has yet to crack the code on cross-screen, cross-platform video measurement. This year, buyers will experiment with new and improved measurement solutions and a multicurrency upfront.
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| APR 1, 2020
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| APR 1, 2020
Article
| MAR 28, 2022
People trust their gut, but AI doesn’t have one: Executives are guarded about AI adoption for high-level use. There’s a path forward, but given the risks, C-suite caution is wise.
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| DEC 16, 2021
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| DEC 16, 2021
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| DEC 16, 2021
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| DEC 16, 2021
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| JAN 22, 2021
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| DEC 31, 2020
After a tumultuous year, the social platforms will close 2020 on a high note in terms of ad revenues and users—and with features that closely resemble each other.
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| SEP 30, 2020
Digital ad spending in the US healthcare and pharmaceutical industry will grow by 14.2% to reach $9.53 billion in 2020. Growth is being fueled by ads related to COVID-19, including public service announcements, medical supplies and telemedicine.