A lot of times, in our Instagram Stories, we’ll promote deals or sales that have a little bit of urgency, if inventory might be low, or a product’s on sale for a limited time. We’re continuing to figure that out, in terms of driving sales directly from Instagram.”

Facebook earnings: The company's Q2 earnings could shed light on the effects of Apple’s iOS 14.5 update, but it’s still on track to clear $100 billion in revenues by the end of the year.

“Most of our clients are leaning into their Instagram Story content as a way to experiment on TikTok,” VidMob’s Gray said. “But you cannot share music from Instagram to TikTok. When you upload an Instagram Story, the music doesn’t come with it. But if you go from TikTok to Instagram, it does. TikTok has made it super easy for people to cross-post to Instagram Stories and Reels.”.

Idea Pins were rolled out in May 2021 as a copycat of Instagram Stories. Idea Pins double as a discovery mechanism to help users find new creators to follow. Pinterest has integrated with Shopify to streamline retailers' use of Pinterest tags and merchandise uploads on the site.

The heavy load of ads in Instagram Stories indicates that the venue may have reached maximum ad load. That may be leading some marketers to moderate their use of Story ads.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss how to recreate those water cooler moments in the digital world, how much Super Bowl LV commercials are going for, watching Instagram Stories on Facebook, parents' more positive view of devices, the number of Facebook Watch viewers, the difference between frugal and cheap, what you didn't notice about that double rainbow, and more.

eMarketer junior analyst at Insider Intelligence Blake Droesch discusses the options that marketers have to utilize Instagram Stories through paid advertising and influencer partnerships. He also talks about measurement metrics that marketers can utilize to determine whether their Instagram Stories strategy is effective.

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch of Insider Intelligence discuss what the US would look like if TikTok was banned. They consider the likelihood of that happening and the company's efforts on its "TikTok for Business" initiative. Later, they discuss what Twitter's new subscription service may be, some metrics for Instagram Stories and influencer marketing's new normal.

As the battle for creators intensifies, having more tools to aid in brand collaborations and streamline the production process will likely help creators stay on Instagram. Stories Monetization.

According to the latest available data from influencer marketing platform Klear, for example, the average cost of a sponsored Instagram video in August 2020 was $670, compared with $370 for an Instagram post and $180 for an Instagram Story.

There’s no question they have been a hit; in research we conducted in March 2020 with Bizrate Insights, 42% of US Instagram users said they had watched other people’s Instagram Stories in the past month. Likewise, marketers have also put a lot of emphasis on Stories for organic marketing and paid advertising.

That made TikTok the third most popular format measured, behind only Instagram (93%) and Instagram Stories (83%). The share of marketers who planned to use Twitch also more than doubled, going from 5% to 13% in the same time frame. Spending on influencer marketing is also up.

Instagram Stories, for example, are more and more important for us. But we know they’re beyond the limits of what we can do today with social listening. Why is it important to not rely solely on a listening platform to gather social media insights? de Beauregard: Using a tool like this gets you only 30% of whatever happens regarding your brand.

Although the pandemic created an opportunity for time spent to increase, the fact that it will remain elevated in 2021 and beyond has a lot to do with the increased amount of social network content that takes more time to consume—such as scrolling feeds of videos on TikTok, Instagram Stories with multiple segments, and Facebook Groups with posts that contain many comments and replies.