AUG 16, 2021
On today's episode, we discuss where B2B marketing is headed and what some of the biggest challenges will be along the way. We then talk about our brand new influencer marketing spending forecast, what to make of TikTok Stories, and Instagram testing ads within its Shops tab. Tune in to the discussion with eMarketer principal analyst Jillian Ryan and senior forecasting analyst at Insider Intelligence Eric Haggstrom.
JUN 25, 2021
Our forecast for Instagram shoppers
APR 23, 2021
On today's episode, we discuss the main concerns surrounding Clubhouse, how social audio might evolve, whether Instagram for kids will launch, the Facebook Oversight Board's upcoming landmark decision, why some consumers might start shopping inside songs, something that happened for the first time ever, and more. Tune in to the discussion with eMarketer principal analysts Debra Aho Williamson and Jeremy Goldman, and analyst at Insider Intelligence Blake Droesch.
MAY 1, 2021
JUN 24, 2021
On today's episode, we discuss mobile devices' role in online grocery, how consumers' physical and digital shopping worlds are colliding, and the next major challenge for grocers. We then talk about marketers' social strategies, why Facebook is risking scrutiny to launch an Instagram for kids, and what to make of Reels getting ads. Tune in to the discussion with vice president of marketing Camilo Reina Ramirez and marketing director Lina Toledo of Grupo Éxito and eMarketer senior analysts at Insider Intelligence Matteo Ceurvels and Jasmine Enberg.
FEB 18, 2021
eMarketer senior analyst Jasmine Enberg and forecasting analyst at Insider Intelligence Nazmul Islam discuss Twitter's stellar Q4 performance and how it managed to close out a terrible 2020 on a high note. They then talk about Snapchat redefining what friendship should mean, TikTok's fate in the Biden administration, and how much Shopify's "Shop Pay" could help boost Facebook and Instagram Shops.
MAY 28, 2021
SEP 8, 2021
Survey shows that nearly 50% of shoppers were more interested in online shopping in 2020 compared to 2019, and this interest will likely grow even higher during the upcoming holiday shopping season.
AUG 26, 2021
TikTok’s Shopping tab marks a big but necessary shift: The feature will let select Shopify merchants add product catalogs to their profiles, likely the first of many interface changes to facilitate ecommerce on the TikTok.
JUL 28, 2021
Early results from Facebook’s social commerce integrations: The company launched a slew of commerce-related features in the quarter, including an expansion of Shops to WhatsApp, creator shops on Instagram, and live shopping events. These developments are part of Facebook’s master plan to help users make purchases directly within its apps.
JUN 28, 2021
Facebook first debuted its live shopping feature in November 2020, partnering with women’s fashion brand Anne Klein for a series of holiday-themed shopping events. Instagram: The platform first introduced live shopping capabilities for merchants that use its in-app payment system, Instagram Checkout, in May 2020.
AUG 4, 2021
Instagram is experimenting with new tools that let influencers monetize by recommending products on the platform, thereby earning commission fees. Snapchat has introduced various AR features into shopping, including try-on campaigns with brands such as Gucci and American Eagle. Facebook has introduced live shopping videos.
AUG 30, 2021
On today's episode, we discuss whether TikTok is actually a top choice for social advertisers, how it compares with other ad channels, and what to make of the companies current shopping efforts. We then talk about Facebook's "meaningful pivot" around its ad business, the latest Federal Trade Commission suit against the social giant, and whether Reels on the blue app has potential. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
AUG 20, 2021
The year 2021 marks a new era for retail and ecommerce. The pandemic drove a massive shift in almost everything digital, and while 2020 will remain an anomaly in terms of the frenzied pace of adoption, consumers’ new behavior is here to stay. Over the next five years, digital activities will continue growing from today’s accelerated base.
JUL 13, 2021
A massive leap forward for Canada’s retail ecommerce market resulted from the pandemic. The momentum continues this year.
JUL 21, 2021
The explosion in vertical video is creating both opportunities and challenges for the Story format. Stories are evolving quickly on Instagram and remain a top venue for influencer activations. But Twitter’s decision to kill off Fleets shows they aren’t popular on all platforms.
JUL 7, 2021
JUL 26, 2021
MAY 12, 2021
Instagram: In an April 2021 Instagram Live discussion with head of Instagram Adam Mosseri, Facebook CEO Mark Zuckerberg teased three new ways for creators to generate revenues on the platform: making Shops available to more creators so that they can use the virtual storefronts to sell their products directly to their followers on Instagram; introducing a marketplace to help match brands with creators for
APR 9, 2021
Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.
AUG 17, 2021
In the US, millennials are the most likely to use social media networks as important information sources for shopping decisions. Looking ahead: We project social commerce will be a $79.64 billion industry in the US by 2025. While that's a lofty figure, marketers have a long way to go if they plan on catching up with China's success.
AUG 3, 2021
On today's episode, we discuss Facebook's Q2 performance, whether Apple's iOS update has affected ad revenues, and what Facebook means exactly when it talks about its (and everybody else's) “metaverse” future. We then talk about the impact of Facebook Pay expanding to online retailers, whether Instagram Reels could come to Facebook's homepage, and some new privacy features for kids on Instagram. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
JUL 1, 2021
Instagram: The platform first introduced live shopping capabilities for merchants that use its in-app payment system, Instagram Checkout, in May 2020. In March 2021, Instagram expanded its livestreaming offering with the launch of Live Rooms, which allow users to add up to three other co-hosts to their livestreams, doubling the number of hosts per livestream from two to four.
AUG 4, 2021
Instagram: In April, Instagram announced it would launch a creator marketplace to connect brands and creators for partnerships. That was followed by a series of updates to its branded content tools, including the ability for creators to tag up to two businesses per piece of branded content.
APR 29, 2021
January 2021 research from Opinion Box found social media users in Brazil were most likely to follow brands on Instagram and Facebook than other social media platforms like TikTok or LinkedIn. Data from Mexico told a similar story.