More people in our survey bought on Facebook than on Instagram, but Instagram has stronger overall trust among buyers than Facebook does. For example, 63% of Instagram buyers said they felt safe participating on Instagram, versus 50% of Facebook buyers who felt that way about Facebook.

For more strategies to make the most of the upcoming holiday season, check out our 2021 Holiday Toolkit for Businesses.

Instagram. Mavrck. Morning Consult. Socialbakers. Sprout Social. StreamElements. Stream Hatchet. TwitchTracker. VMLY&R.

As the holiday evolves beyond romantic connections, the candy giant follows suit

Facebook first debuted its live shopping feature in November 2020, partnering with women’s fashion brand Anne Klein for a series of holiday-themed shopping events. Instagram: The platform first introduced live shopping capabilities for merchants that use its in-app payment system, Instagram Checkout, in May 2020.

We're also really focused on Instagram because we do see a lot of our sales coming from there. As a small startup, it's really important to test different strategies. When you see something working, you do more of it. How are you thinking about the content that you’re putting out there? A lot of it has to do with what consumers are asking for and putting ourselves in their shoes.

Here’s how marketers can navigate Q3 2021’s product, commerce, and monetization changes on Facebook, Instagram, Snapchat, TikTok, and Twitter.

What to expect: Social ads will continue to drive retailers’ holiday awareness and performance objectives, as Facebook and Instagram serve as the primary channel. But Apple’s AppTrackingTransparency initiative has disrupted targeting and measurement, as many users have declined to opt in to tracking. The result: sales attribution data that struggles to link conversions to ad impressions.

Instagram and YouTube are the top destinations for product inspiration and purchases. The PwC Gen Z respondents noted Instagram as the top social site for shopping 74% of the time, followed by YouTube at 71%. That differed significantly from millennials, who chose Facebook as their top social media channel for shopping 72% of the time.

Semiconductor shortages are shrinking the global smartphone market and threatening holiday supplies:. Global smartphone shipments slipped 6% in Q3 2021, per Canalys—and market dynamics are shifting as vendors navigate component shortages and struggle to meet demand.

As a result, TikTok will have a dedicated section in our quarterly social media update series, which analyzes key developments from the major social media platforms including Facebook, Instagram, Snapchat, and TikTok. Here are three major developments for TikTok in Q2 2021 and what they mean for marketers:.

Instagram and YouTube are the top destinations for product inspiration and purchases. The PwC Gen Z respondents noted Instagram as the top social site for shopping 74% of the time, followed by YouTube at 71%. That differed significantly from millennials, who chose Facebook as their top social media channel for shopping 72% of the time.

Most influencers consider brand awareness to be their primary role when collaborating with marketers. But in the past year, social networks like Instagram have slowly begun opening commerce features to creators, indicating that influencer marketing could soon play a larger part in driving purchases on social media.

We spent weeks trying to do a holiday forecast, asking publishers and booksellers what books they thought were going to be popular for the holidays. We created a massive list of 225 books, and we preordered them in huge quantities in September so that we wouldn't have to worry about being completely out of stock in the holiday season.