More people in our survey bought on Facebook than on Instagram, but Instagram has stronger overall trust among buyers than Facebook does. For example, 63% of Instagram buyers said they felt safe participating on Instagram, versus 50% of Facebook buyers who felt that way about Facebook.

As the holiday evolves beyond romantic connections, the candy giant follows suit

Eighty percent of Gen Zers in Canada said social media advertisements had the largest influence on their purchases, according to PwC’s 2021 holiday survey. Double down on influencer marketing. On platforms like Instagram and TikTok, creators have become a primary vehicle for paid brand promotion.

Instagram. Mavrck. Morning Consult. Socialbakers. Sprout Social. StreamElements. Stream Hatchet. TwitchTracker. VMLY&R.

Facebook first debuted its live shopping feature in November 2020, partnering with women’s fashion brand Anne Klein for a series of holiday-themed shopping events. Instagram: The platform first introduced live shopping capabilities for merchants that use its in-app payment system, Instagram Checkout, in May 2020.

According to PwC’s 2021 holiday survey, 80% of Gen Z in Canada said social media advertisements were had the largest influence on their purchases. Double Down on Influencer Marketing. On platforms like Instagram and TikTok, creators have become a primary vehicle for paid brand promotion.

For more strategies to make the most of the upcoming holiday season, check out our 2021 Holiday Toolkit for Businesses.

We're also really focused on Instagram because we do see a lot of our sales coming from there. As a small startup, it's really important to test different strategies. When you see something working, you do more of it. How are you thinking about the content that you’re putting out there? A lot of it has to do with what consumers are asking for and putting ourselves in their shoes.

Walmart is aggressively exploring livestreaming commerce, including a multiplatform holiday 2021 shopping event held simultaneously on Facebook, YouTube, Twitter, TikTok, Instagram, and Walmart.com. YouTube introduced YouTube.com/Shopping, a temporary hub for livestream shopping events. It also plans to build out video-on-demand and personalized shopping tools.

Here’s how marketers can navigate Q3 2021’s product, commerce, and monetization changes on Facebook, Instagram, Snapchat, TikTok, and Twitter.

What to expect: Social ads will continue to drive retailers’ holiday awareness and performance objectives, as Facebook and Instagram serve as the primary channel. But Apple’s AppTrackingTransparency initiative has disrupted targeting and measurement, as many users have declined to opt in to tracking. The result: sales attribution data that struggles to link conversions to ad impressions.

Brands test new marketing strategies ahead of Valentine’s Day surge: Spending on the romantic holiday will increase thanks to single and coupled consumers.

Instagram and YouTube are the top destinations for product inspiration and purchases. The PwC Gen Z respondents noted Instagram as the top social site for shopping 74% of the time, followed by YouTube at 71%. That differed significantly from millennials, who chose Facebook as their top social media channel for shopping 72% of the time.

Instagram and YouTube are the top destinations for product inspiration and purchases. The PwC Gen Z respondents noted Instagram as the top social site for shopping 74% of the time, followed by YouTube at 71%. That differed significantly from millennials, who chose Facebook as their top social media channel for shopping 72% of the time.