Made possible by InMobi

Identity resolution is in a state of flux in the US advertising industry, with third-party browser cookies and mobile IDs being ushered out in the name of consumer privacy.

Despite uncertainty stemming from ongoing challenges in identity resolution, programmatic display ad spending is steadily taking on an ever-greater share of total US digital display ad spending.

InMobi. International Telecommunications Union (ITU). Juniper Research. Kagan. Media Partners Asia. Meta (formerly Facebook). Niko Partners. Ookla. Temasek. The Economist Intelligence Unit. The Trade Desk.

Presented by Inmobi

Presented by InMobi

This article was contributed and sponsored by InMobi.

Made Possible by InMobi

Made Possible by InMobi

InMobi. Interactive Advertising Bureau (IAB). J.P. Morgan. Kibo Commerce. Mavrck. Nike, Inc. Publicis Media. Sensor Tower. Snap Inc. Thrive Analytics.

US programmatic display ad spending was up more than 10% in 2020 despite the pandemic-induced recession and will rebound this year as advertisers continue shifting budgets to flexible, measurable media.

Sergio Serra, senior product manager for the supply-side platform at InMobi agreed that fingerprinting, or other ways of using some kind of proxy for the IDFA, would not be an ultimate solution. Serra discussed the critical advertiser use case of frequency capping, which will become impossible for most users in most environments under new iOS rules.

InMobi. Jun Group. SimilarWeb.

InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list.

InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list.

InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list.

Display ad spending in the US will rise by 5.5% this year, despite the pandemic. This report outlines our complete estimates of digital display ad spending, including breakouts by format, transaction method, industry, major ad sellers and more.

InMobi. Ipsos. Hill Holliday. Mavrck. Mindshare. Morning Consult. NewsWhip. Newsy. Pew Research Center. SpotX. The Harris Poll. Tinuiti. Trustworthy Accountability Group (TAG). USA Today. YouGov.

InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list.

InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list.

InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list.

InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list.