Report
| MAR 8, 2022
The “TikTok effect” on influencer marketing is palpable, but Instagram and YouTube are still highly relevant venues for creator video.
Audio
| MAY 4, 2022
On today's episode, we discuss what to make of Meta's turnaround user growth and slowing ad sales. "In Other News," we talk about the most important thing to pay attention to when it comes to influencers this year and whether Reels is Facebook's future. Tune in to the discussion with our analyst Jasmine Enberg.
Forecasts
| DEC 22, 2021
Article
| MAR 16, 2022
Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the social commerce landscape across key areas such as livestream shopping, TikTok, influencer marketing, and what we can expect to see in the future.
Chart
| MAR 16, 2022
Chart
| MAR 16, 2022
Chart
| MAR 16, 2022
Chart
| MAR 11, 2022
Chart
| MAR 2, 2022
Article
| JAN 29, 2022
Creator funds see mixed success: Social platforms offer more monetization tools than ever, but many content providers still struggle to get paid.
Article
| JAN 21, 2022
Article
| JAN 20, 2022
Close to 75% US marketers will tap influencers for campaigns this year, up about 5 percentage points from 2021.
Article
| JAN 19, 2022
US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay. Nearly two-thirds of US influencer marketers plan to use the video sharing app in 2022.
Audio
| JAN 12, 2022
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brad Essig, CMO at PDC Brands (which includes Dr Teal's), to discuss how the brand works with celebrities and influencers, the major consumer insight it gleaned that transformed its marketing, the partners it enlists to bring marketing campaigns to life, and the genesis of its new "Soak It In" campaign.
Chart
| FEB 10, 2022
Report
| JUL 21, 2021
The explosion in vertical video is creating both opportunities and challenges for the Story format. Stories are evolving quickly on Instagram and remain a top venue for influencer activations. But Twitter’s decision to kill off Fleets shows they aren’t popular on all platforms.
Article
| DEC 22, 2021
Small influencers poised to gain more brand followers: As social commerce capabilities expand and new tools power the creator economy, the demand for micro-influencers will take off.
Chart
| JAN 18, 2022
Chart
| JAN 18, 2022
Chart
| JAN 18, 2022
Chart
| JAN 18, 2022
Report
| MAY 12, 2021
Article
| NOV 29, 2021
Move over, celebrities and mega-influencers. Creators with smaller followings will be the strategic play in the influencer marketing world in 2022.
Article
| NOV 22, 2021
Older generations rely more heavily on family, friends, and TV ads to learn about new products. Personal recommendations are the most powerful purchase drivers for Gen Z as well, but social media—which includes ads, videos, and online influencers—is increasingly important to product discovery.
Audio
| NOV 19, 2021
On today's episode, we discuss whether the metaverse is even a good idea, what comes after primetime advertising, how powerful gaming influencers are, what everyone is doing on their second screens while watching TV, dislike buttons getting the thumbs down, the best "working from somewhere" tips, a little-known secret about the Statue of Liberty, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.