Article
| JUN 15, 2022
Global marketers are set to increase social spend 53% in the next year. It will be increasingly important for marketers to understand how to navigate the complex influencer landscape to build authentic consumer connections.
Article
| JUN 28, 2022
Will influencer marketing spending face budget cuts? Some sectors hit by economic turmoil could take a hit, but overall growth looks poised to continue.
Report
| MAR 8, 2022
The “TikTok effect” on influencer marketing is palpable, but Instagram and YouTube are still highly relevant venues for creator video.
Audio
| MAY 4, 2022
On today's episode, we discuss what to make of Meta's turnaround user growth and slowing ad sales. "In Other News," we talk about the most important thing to pay attention to when it comes to influencers this year and whether Reels is Facebook's future. Tune in to the discussion with our analyst Jasmine Enberg.
Forecasts
| DEC 22, 2021
Article
| MAR 16, 2022
Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the social commerce landscape across key areas such as livestream shopping, TikTok, influencer marketing, and what we can expect to see in the future.
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| MAR 16, 2022
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| MAR 16, 2022
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| MAR 16, 2022
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| MAR 11, 2022
Chart
| MAR 2, 2022
Article
| JAN 29, 2022
Creator funds see mixed success: Social platforms offer more monetization tools than ever, but many content providers still struggle to get paid.
Article
| JAN 21, 2022
Article
| JAN 20, 2022
Close to 75% US marketers will tap influencers for campaigns this year, up about 5 percentage points from 2021.
Report
| JUL 21, 2021
The explosion in vertical video is creating both opportunities and challenges for the Story format. Stories are evolving quickly on Instagram and remain a top venue for influencer activations. But Twitter’s decision to kill off Fleets shows they aren’t popular on all platforms.
Article
| JAN 19, 2022
US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay. Nearly two-thirds of US influencer marketers plan to use the video sharing app in 2022.
Audio
| JAN 12, 2022
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brad Essig, CMO at PDC Brands (which includes Dr Teal's), to discuss how the brand works with celebrities and influencers, the major consumer insight it gleaned that transformed its marketing, the partners it enlists to bring marketing campaigns to life, and the genesis of its new "Soak It In" campaign.
Chart
| FEB 10, 2022
Article
| DEC 22, 2021
Small influencers poised to gain more brand followers: As social commerce capabilities expand and new tools power the creator economy, the demand for micro-influencers will take off.
Report
| MAY 12, 2021
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| JAN 18, 2022
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| JAN 18, 2022
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| JAN 18, 2022
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| JAN 18, 2022
Report
| APR 1, 2021
Clubhouse has buzz, but social audio isn’t as simple as it looks. The most promising marketing use cases are for thought leadership, virtual events, and influencer marketing.