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    Video
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    MAY 10, 2021

    From hand sanitizer and kid-sized masks to DIY craft ideas and an inclusive range of skin-tone crayons, Crayola thinks about its marketing in the context of products, experiences, and content. Watch Industry Voices Spotlight on CPGs with Victoria Lozano, executive vice president and general manager of Crayola, to learn how social media has amplified its mission.

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    MAY 3, 2021

    Older consumers may recall the iconic Bounty TV commercials featuring “Rosie.” But to attract Gen Z, Procter & Gamble is taking its messaging to digital channels. Watch Industry Voices Spotlight on CPG with Janette Yauch, brand vice president of Bounty and Puffs at P&G, to learn how it’s leveraging Twitch and TikTok.

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    APR 30, 2021

    As Americans start planning their safe return to the office, Banana Republic is shifting its marketing messaging to existing and new consumers. Watch Industry Voices, with Jen Mullen, vice president and head of stores at Banana Republic, to learn how the retailer is using mobile couponing and social campaigns to drive traffic back to its physical stores.

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    APR 26, 2021

    As Shiseido gets closer to completing its digital transformation, AI will be critical to scale at speed. But the personal care brand still plans to keep people at its center. Watch Industry Voices with Alessio Rossi, executive vice president and head of digital transformation at Shiseido, to learn how it empowers its team with data and technology to relate to consumers with empathy and efficiency.

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    APR 19, 2021

    From product-focused creative to augmented reality tools and a proprietary delivery service, furniture seller Article is dedicated to great customer experience every step of the way. Watch Industry Voices with Duncan Blair, vice president of marketing at Article, to learn how its white-glove strategy has introduced consumers to online furniture shopping over the past year.

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    APR 12, 2021

    As a disruptor in the wireless provider category, Mint Mobile’s marketing culture encourages risk-taking, whether that’s choosing not to advertise in the Super Bowl or having company owner and actor Ryan Reynolds leave voicemails for customers. Watch Industry Voices, with CMO Aron North, to learn what drives its viral marketing successes and more.

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    APR 5, 2021

    Learn how digitally native brand Mack Weldon repositioned its product-based messaging in favor of compassionate campaigns told through consumers’ voices. See our interview with Brian Berger, founder and CEO, as he discusses marketing strategies, brand loyalty, and the importance of testing traditional and nontraditional channels.

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    MAY 11, 2021

    Join us as Ethan Heftman, senior vice president, advanced advertising and digital sales of A+E Networks, discusses these industry trends and more with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence.

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    MAY 12, 2021

    Learn how leading marketing organizations are building 360-degree views of their customers. eMarketer is pleased to moderate a Tech-Talk Webinar featuring Snowflake's Ganesh Subramanian, director, product marketing.

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    MAR 29, 2021

    Nell Shapiro, CEO and founder of Kibou, shares how she reimagined the diaper bag brand’s go-to market strategy by leaning into Facebook Groups, Pinterest, and virtual touchpoints to build brand awareness and reach its target demographic. Watch Industry Voices, a conversation between Nell and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.

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    MAR 22, 2021

    As Dickies nears its 100th birthday, Kathy Hines, vice president of global marketing, speaks about the importance of taking a deep introspective look at your brand. She discusses how Dickies went to market with its “United by Inspiration, United by Dickies" campaign and honest, authentic global messaging with a localized approach. As a business leader, Kathy also offers advice to women as we continue celebrating Women’s History Month with Industry Voices.

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    MAR 15, 2021

    Elizabeth Stein, founder and CEO of Purely Elizabeth, shares how the natural foods brand reallocated marketing dollars from in-store taste tests to digital discovery, and offers a special mantra for female executives to live by. Watch Industry Voices, a conversation between Elizabeth and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.

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    MAR 8, 2021

    Sonika Patel, vice president of marketing at Danone, shares how the brand built a value-based community rooted in health and wellness during the pandemic lockdowns, and offers advice for female marketers. Watch Industry Voices, a conversation between Sonika and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.

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    APR 11, 2021

    Black History Month is an important time of year for Martell Cognac. This year, the Pernod Ricard spirits brand took its activism and community involvement work to Clubhouse, hosting a series of conversations with Karen Civil, a creator and digital marketing strategist with more than 1 million followers on Clubhouse. Pernod Ricard’s Stroud shared how the brand developed the idea and what it learned by using Clubhouse.

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    MAR 1, 2021

    Learn about the three surprise successes Suzanne Kounkel, CMO of Deloitte, saw during a tough year and hear her inspiring advice for female executives. Watch Industry Voices, a conversation between Suzanne and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.

    Article
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    MAR 17, 2021

    Join us to hear eMarketer principal analysts Debra Aho Williamson and Jillian Ryan, vice president of forecasting Monica Peart, and senior analyst at Insider Intelligence Sara M. Watson—in conversation with Insider Intelligence senior vice president of content Zia Daniell Wigder and Sitecore CMO Paige O’Neill—in a live webinar centering on women in the workforce.

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    MAR 15, 2021

    Link Walls, vice president of digital marketing strategy at ChannelAdvisor, talks with Rimma Kats, executive editor at eMarketer, about how marketers should reevaluate retail media, ads on Amazon, and data privacy.

    Article
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    FEB 9, 2021

    The coronavirus pandemic and the ensuing recession have constrained ad spending growth for nearly every industry—and retail is no exception. Curated by eMarketer, this collection of insights and interviews will help you understand how retail marketers are facing the challenges in this industry today. Download this complimentary Roundup “Industry Insights: Retailers Speak Out.”

    Article
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    FEB 9, 2021

    From the onset of the pandemic, US consumers have shifted to ecommerce for essential goods and personal care products, which is keeping consumer packaged goods (CPG) digital ad spending afloat. Curated by eMarketer, this collection of insights and interviews will help you understand how CPG marketers are facing the challenges in this industry today. Download this complimentary Roundup “Industry Insights: CPGs Speak Out.”

    Video
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    JAN 22, 2021

    Learn what’s happening in the affiliate marketing space, its intersection with partnerships, and more. Watch this eMarketer One-on-One, a new video interview where Matt Gilbert, CEO of Partnerize, talks with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence.

    Video
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    DEC 15, 2020

    Justin Rosenberg, CEO and founder of honeygrow, speaks with eMarketer vice president of business development Marissa Coslov about flipping its dining-in model to 100% mobile app orders with the help of third-party delivery providers.

    Video
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    DEC 15, 2020

    Penny Brook, CMO of Canada Goose, speaks with eMarketer vice president of business development Marissa Coslov about looking to its brand ambassadors to provide inspirational content to consumers amid lockdowns, inviting local artists to exhibit in storefront windows, and more.

    Video
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    DEC 14, 2020

    Steve Lesnard, CMO and global vice president of product creation at The North Face, speaks with eMarketer vice president of business development Marissa Coslov about responding to shifts in consumer behavior trends, such as increased online searches for outdoor activities, and more.

    Video
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    DEC 8, 2020

    Paige O’Neill, CMO of Sitecore, talks with Rimma Kats, executive editor at eMarketer, about the acceleration of digital-first tactics amid the coronavirus pandemic, and the importance of thinking from the customer perspective.

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    DEC 3, 2020

    Toni Schmelzle, senior marketing manager, team lead, US SMB acquisition at SAP Concur, talks with Rimma Kats, executive editor at eMarketer, about how the company shifted their strategy without the impact of bad data.

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