In India, the young and the affluent are rapidly adopting smartphones and enthusiastically increasing internet and digital video time, but time spent with traditional TV is still growing.

In our first forecast for TikTok usage in India—the short-form video app's largest overseas market—we estimate that its monthly user base grew 328.8% year over year to 79.0 million in 2019. We expect that figure to reach 124.9 million this year, up 58.1%.