We recently spoke with Jodi Harris, global vice president of marketing culture and capabilities at Anheuser-Busch InBev, about what the company’s inclusivity efforts look like and what it is focusing on in H2 2021.

In response to increased social discourse about racial and gender inequity in the US, marketers are redoubling their efforts to be more inclusive. By reflecting the diversity of the real world in their teams and campaigns, they can build greater brand affinity and deeper customer relationships while working to effect positive change.

Marketers are turning to technology and inclusive design to ensure their websites, customer experiences, and campaigns are accessible to all consumers, including people with disabilities.

Brands in Latin America are striving to be more inclusive, especially of groups who have been historically underrepresented, excluded, and stereotypically portrayed in advertising.

From hand sanitizer and kid-sized masks to DIY craft ideas and an inclusive range of skin-tone crayons, Crayola thinks about its marketing in the context of products, experiences, and content. Watch Industry Voices Spotlight on CPGs with Victoria Lozano, executive vice president and general manager of Crayola, to learn how social media has amplified its mission.

eMarketer principal analyst at Insider Intelligence Victoria Petrock discusses how to be an inclusive marketer. She then talks about new guidelines for drone delivery, retailers turning to augmented reality (AR) to help online shoppers try products on, and the ceiling for virtual reality (VR) adoption.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Marc Vermut, vice president of marketing solutions at Neustar, and Mark Myers, senior vice president of customer success at iSpot.tv. They will share an innovative way to look at measurement to solve omnichannel marketing problems and more, inclusive of TV.

Nike’s advertising has featured inclusive products, such as its Nike Pro Hijab for Muslim female athletes and adaptive activewear for people with disabilities. Inclusive marketing. Retailers’ and brands’ marketing efforts are not limited to showcasing traditionally underrepresented groups.

Although some companies have stayed on the sidelines, others have been investing heavily in creating more diverse and inclusive campaigns that better reflect society. As a result, consumers can easily identify brands that align with their values. Given the significant role advertising plays in shaping society, companies that decide to embrace a social cause should keep these tips in mind:.

Latin American ecommerce giant Mercado Libre is one example of a regional company that has embraced diversity in its marketing materials. The company’s July 2020 video ad, titled “Libre de ser quien soy” (or “Free to Be Who I Am” in English), reflected on how its diverse employees are empowered to bring their whole selves to work to drive innovation at the company.

In the midst of social upheaval in the US, many marketers are striving to be more inclusive, especially as they relate to people who have been historically underrepresented, excluded, and stereotypically portrayed. By embracing and reflecting real-world diversity, they can build greater brand affinity and deeper customer relationships while working to effect positive change.

Article: Consumers expect brands to be inclusive. Report: Best Practices for Inclusive Marketing.

Today’s sociopolitical events have lit a fire under brands to address social injustice and diversity, equity, and inclusion (DEI) in deeper ways than they have in the past. Companies are using marketing and advertising to respond to and support discussions about systemic racism and the Black Lives Matter protests, the fight for LGBTQ rights, the #MeToo movement, the COVID-19 pandemic, and issues of immigration reform, to name a few.

SP: It is about having a product and brand that is inclusive and accessible. It extends to things like who we cast in our advertising and making sure that we're representing every body, including launching our plus-size line and Thinx for All, our lower entry price point line, to make sure that as many people as possible can experience the brand.

We define travel to include airlines, car rentals, hotels and resorts, online travel agencies, cruises, and destination marketing organizations, inclusive of leisure and business travel.

This is unacceptable, according to Christina Mallon, global head of inclusive design and digital accessibility at Wunderman Thompson. “The representation in marketing needs to be inclusive and accurately represent the demographics of the world,” she said.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce's Kathy Baxter, architect, ethical AI practice. She discussed how to use AI marketing to build customer trust as the third-party cookie deprecates and marketers must collect data directly.