Brands in Latin America are striving to be more inclusive, especially of groups who have been historically underrepresented, excluded, and stereotypically portrayed in advertising.

In response to increased social discourse about racial and gender inequity in the US, marketers are redoubling their efforts to be more inclusive. By reflecting the diversity of the real world in their teams and campaigns, they can build greater brand affinity and deeper customer relationships while working to effect positive change.

Marketers are turning to technology and inclusive design to ensure their websites, customer experiences, and campaigns are accessible to all consumers, including people with disabilities.

II: How can brands improve their strategy in the coming years to be more inclusive? DM: A lot of brands and companies are more inclusive now by having a Black model in their marketing campaigns. But the power is in the supply chain and making sure that bigger companies are investing in minority-owned businesses, as their suppliers and/or building out in teams.

eMarketer principal analyst at Insider Intelligence Victoria Petrock discusses how to be an inclusive marketer. She then talks about new guidelines for drone delivery, retailers turning to augmented reality (AR) to help online shoppers try products on, and the ceiling for virtual reality (VR) adoption.

From hand sanitizer and kid-sized masks to DIY craft ideas and an inclusive range of skin-tone crayons, Crayola thinks about its marketing in the context of products, experiences, and content. Watch Industry Voices Spotlight on CPGs with Victoria Lozano, executive vice president and general manager of Crayola, to learn how social media has amplified its mission.

Danielle DeLauro, executive vice president of Vab, an organization that provides video advertising insights to marketers and agencies, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss the role of brands in addressing social issues and the importance of video to drive messaging about diversity and inclusion.

They celebrate individual differences and gravitate toward brands and causes they perceive as authentic and inclusive. Which social issues are the most important to Gen Z? Social consciousness is a defining characteristic of Gen Z, and they are most passionate about racial equity.

Though US law requires most public and private companies to make their websites and digital experiences accessible to people with disabilities, many are still missing the mark. But as the pandemic forces more people to work, study, shop, and conduct business online, it is empowering the disability community. Brands are turning to new technology and inclusive design to boost accessibility and extend their outreach.

In the midst of social upheaval in the US, many marketers are striving to be more inclusive, especially as they relate to people who have been historically underrepresented, excluded, and stereotypically portrayed. By embracing and reflecting real-world diversity, they can build greater brand affinity and deeper customer relationships while working to effect positive change.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Marc Vermut, vice president of marketing solutions at Neustar, and Mark Myers, senior vice president of customer success at iSpot.tv. They will share an innovative way to look at measurement to solve omnichannel marketing problems and more, inclusive of TV.

These cost savings could contribute to a more inclusive user environment in the global metaverse, something advocates are trying to achieve. Consumer interest. Consumer interest in crypto payments is widening: Visa customers made $2.5 billion in payments with its crypto-linked cards in its fiscal Q1 2022 (ended December 31), per the company’s earnings call.

Meta is mobilizing to fix various problems with Facebook, including making Facebook’s AI more inclusive, but a major overhaul of Facebook's signup and user verification methods is needed to weed out fake accounts. Expect Meta to continue culling bad actors like trolls and cyber mercenaries in properties like Instagram and Facebook.

And 79% of teens surveyed wished there was an inclusive environment or safe space for people in school to talk about mental health; 70% said they wish their school taught them more about mental health and coping mechanisms (National 4-H Council, The Harris Poll). Our Take: Gen Z was just coming of age when the pandemic hit, causing lockdowns and real social isolation at least for a time.

Simple all-inclusive services, verticalization, and embedded finance will shape their role in the year ahead. Payment gateways, “virtual terminals” for ecommerce transactions, are pursuing in-store channels as merchants move toward omnichannel strategies. The rise of self-pay at checkout—and autonomous checkout specifically—could provide a new growth opportunity for gateways. Introduction.

To offer a more inclusive shopping experience for those with walking impairments, Tmall launched its “One Shoe Program” with brand partners Sketchers, Reebok, and Ecco, allowing consumers to buy one side of a pair of shoes for half the price. Read the full report.

Certain groups continue to be underrepresented in clinical research, which is why the Food and Drug Administration introduced new guidelines in November 2020 that aim to make clinical trials more inclusive.

To offer a more inclusive shopping experience to those with walking impairments, Tmall launched its “One Shoe Program” with brand partners Sketchers, Reebok, and Ecco, allowing consumers to buy one side of a pair of shoes for half the price. 5 Takeaways for Brands and Retailers.

All cards meeting the criteria offered by a single issuer (inclusive of banks and credit unions) were included. How are the results calculated? Respondents to the survey were asked to rate how much they valued each of the included features. Each category was assigned a total value based on the average percent of respondents who rated features in that category “extremely valuable.”.