The prepaid digital payment system caters to essential transactions like medical payments and food vouchers and can help increase financial inclusion for the country’s unbanked population.

Therefore, it is essential that their communications promote diversity, inclusion, and equality in hopes of mirroring the values that society increasingly espouses. Regional retailers like Falabella, headquartered in Chile, have made gender equity and inclusion a core part of their company values. In its March 2021 video ad campaign titled, “¡Arriba mujeres!” (“Go women!”

Brazilian flip-flop and sandal company Havaianas has also taken steps to address diversity and inclusion in its ad content. With its summer 2020 campaign titled #DiasMaisColoridos (#MoreColorfulDays), the company set out to showcase Brazil’s vibrant and diverse culture, while leveraging color to celebrate the product’s positive energy.

Don’t treat inclusion and accessibility as afterthoughts. Inclusion and accessibility should be baked into strategy from the earliest stages, never bolted on at the end. “A lot of brands don’t think about these things until something is already built,” Mallon said. “Do an audit of your physical spaces and your website, and identify the issues you need to address—or hire an inclusion expert.

Many consumers in Latin America are no longer content to let brands sit on the sidelines of tough conversations. The events of 2020 have increased the public’s expectation that companies will take a stand on top-of-mind social causes, such as discrimination, poverty, and climate change.

Accessibility Signals Inclusion. Marketers that design for accessibility are more likely to attract people who value and reward diversity and inclusion.

Eighty-one countries representing more than 90% of global GDP are exploring CBDCs, withemerging economies leading the race: The Bahamas and Cambodia are already at the implementation phase, highlighting that they see such digital currencies as a more viable route to financial inclusion than Bitcoin.

Consumers demanded change, and diversity and inclusion became top of mind as brands re-evaluated their roles in promoting social values. Many brands and retailers took steps to be more inclusive. Initiatives that were underway pre-pandemic accelerated, including:.

Fintechs have a unique opportunity to grow market share by increasing their financial inclusion efforts. Doing so will not only benefit the longtime growth of the industry but will also help propel ecommerce.

Today’s sociopolitical events have lit a fire under brands to address social injustice and diversity, equity, and inclusion (DEI) in deeper ways than they have in the past. Companies are using marketing and advertising to respond to and support discussions about systemic racism and the Black Lives Matter protests, the fight for LGBTQ rights, the #MeToo movement, the COVID-19 pandemic, and issues of immigration reform, to name a few.

For that reason, CIBC’s inclusion may represent a competitive differentiator. While these other features are new or coming for CIBC, these types of offerings are more of a mixed bag in terms of consumer interest. CIBC Insights, a personalized financial insights offering, is likely popular among higher-income earners in particular.

Though many companies struggle with diversity and inclusion in their advertising, some are making strides.

eMarketer director of sales Christine Anene and organization development director Mayte Espinal join the podcast to discuss the importance of diversity and inclusion in the workplace. Are D&I initiatives a question of good corporate citizenship, or are they also good for business? What are current trends and best practices in making offices more like the outside world? How do employees respond when companies focus on workplace health?

Danielle DeLauro, executive vice president of Vab, an organization that provides video advertising insights to marketers and agencies, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss the role of brands in addressing social issues and the importance of video to drive messaging about diversity and inclusion.

On today's episode, we discuss representation in advertising: What does it mean to ban the concept of "normal," how are some advertisers pivoting toward realism, and how are demographic groups being portrayed in ads? Tune in to listen to the discussion as eMarketer senior analyst Bill Fisher hosts senior analyst Jasmine Enberg, research director Matteo Ceurvels, and senior researcher at Insider Intelligence Man-Chung Cheung.

We previously called this breakout “desktop and laptop ad spending” but renamed it for this year’s forecast to reflect its inclusion of other nonmobile devices more accurately. The eMarketer definition for mobile includes advertising that appears on mobile phones and tablets.

That’s despite previous pleas from telecom operators who argued the inclusion of the Chinese vendors was necessary to ensure smooth, efficient 5G trials. India wants to become a world leader in 5G following slow rollouts of previous generations. Two-thirds of countries worldwide had already launched 4G networks by the time India launched its own in 2016.