Key developments to watch in 2022 include the evolution of in-store retail technology; hotter competition in the paid-for video marketplace; the revival of digital out-of-home ads; and ongoing issues with digital privacy and security.
Expanding ship-from-store options. Deploying click-and-collect. Establishing dark stores. Developing last-mile delivery partnerships. Building their own logistics networks. Predictions. Shipping and logistics will make or break ecommerce businesses.