Better data, better campaigns: In a natural progression of its paid advertising capabilities, TikTok will begin personalizing ads based on in-app activity.

It looks likely that apps and other service providers will pursue more varied monetization strategies this year. Traditionally, apps mostly pursued two strategies: in-app purchases and in-app advertising. Over the past couple of years, many developers have combined the two, but we’re increasingly seeing them use subscription-based models, as well as coupons or other incentives for viewing advertising, such as rewarded video. This shift will continue into 2021.

*Social networks will boost US mobile video ad spending this year.* In-app video advertising on platforms like Instagram and Snapchat was the main driver of growth, with new YouTube and Roku ad inventory helping, too.

In general, most consumers would rather experience ads in mobile games than pay for in-app experiences. According to a May 2021 YouGov survey, over half (51%) of US mobile gamers said they’d prefer to watch ads and play for free, versus 19% who would rather make in-app purchases than see ads.

Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss what shopping will look like next year: How quickly shoppers will return to stores, which brick-and-mortar stores will be left, and what the most popular payment methods will be. They then talk about consumers losing patience with Peloton, what shoppers want from returns experiences, and Facebook's new live in-app shopping feature.

The pandemic has led us to spend more time in apps, but not evenly. Social media, video streaming, gaming, news, fitness, education, business, and personal finance apps have seen traffic rise dramatically, while travel apps have fallen.

In-app card replacement negates the need to spend time in an automated phone system. As such, 29.4% of all respondents ranked this feature as “extremely valuable.”. Filing a card transaction dispute in-app simplifies an often inconvenient and stressful process.

Dispute card transactions in-app: This security and control tool stood out as “extremely valuable” to 28.6% of overall mobile banking customers in Canada, and none of the FIs in this study offer it.

Filing a card transaction dispute in-app makes a generally inconvenient and stressful task easier. Customers can take immediate action in the event of fraudulent or disputed transactions. No Canadian FI in the study offering this feature, yet 28.6% of respondents rated it as “extremely valuable.”.

Desjardins could add these features to its offering to enhance in-app support:. Chat support by a human agent provides customers with immediate responses to their concerns and queries. This feature was scored as “extremely valuable” by 26.9% of respondents, though only one of the FIs in this study offers it via app.

In-app card replacement saves customers from the frustrations of an automated phone system, and 29.4% of respondents ranked this feature as “extremely valuable.”. Disputing card transactions in the app simplifies an often stressful process. Almost 29% of respondents considered this feature “extremely valuable,” yet none of the FIs in our study currently offer it.

eMarketer research analyst Hirsch Chitkara and principal analyst at Insider Intelligence Yory Wurmser discuss the new 5G iPhone 12 and whether it will be a game-changer. They then talk about living in a mobile-first world, why your next phone might come without any apps and rewarded video vs. in-app purchases.

Pinterest: In late May 2021, Pinterest hosted its first in-app livestreaming event with an initial test group of 21 creators as hosts. Viewers were able to shop products promoted in the livestream sessions via Product Pins and comment to interact with the hosts.