Better data, better campaigns: In a natural progression of its paid advertising capabilities, TikTok will begin personalizing ads based on in-app activity.

The big takeaway: If this bill passes into law, South Korean mobile app users will have a free choice in which provider they use to make in-app payments, while developers can choose how they’d like to get paid. It is a law various countries could attempt to emulate to pry away Apple’s and Google’s control of their app stores ecosystems.

In general, most consumers would rather experience ads in mobile games than pay for in-app experiences. According to a May 2021 YouGov survey, over half (51%) of US mobile gamers said they’d prefer to watch ads and play for free, versus 19% who would rather make in-app purchases than see ads.

It looks likely that apps and other service providers will pursue more varied monetization strategies this year. Traditionally, apps mostly pursued two strategies: in-app purchases and in-app advertising. Over the past couple of years, many developers have combined the two, but we’re increasingly seeing them use subscription-based models, as well as coupons or other incentives for viewing advertising, such as rewarded video. This shift will continue into 2021.

*Social networks will boost US mobile video ad spending this year.* In-app video advertising on platforms like Instagram and Snapchat was the main driver of growth, with new YouTube and Roku ad inventory helping, too.

In-app card replacement negates the need to spend time in an automated phone system. As such, 29.4% of all respondents ranked this feature as “extremely valuable.”. Filing a card transaction dispute in-app simplifies an often inconvenient and stressful process.

Dispute card transactions in-app: This security and control tool stood out as “extremely valuable” to 28.6% of overall mobile banking customers in Canada, and none of the FIs in this study offer it.

The rule doesn’t apply to all App Store transactions—game-oriented in-app purchases still need to go through Apple’s payment system, which charges between 15% and 30% of gross sales.

Apple’s settlement includes a $100 million Small Developer Assistance fund and important changes to App Store practices in the US. iOS app developers that make less than $1 million per year in App Store sales can receive hundreds or thousands of dollars from the fund.

Epic Games has appealed the ruling, and its CEO Tim Sweeney tweeted that Fortnite will not be reinstated to the App Store until “Epic can offer in-app payment in fair competition with Apple in-app payment.”.

Filing a card transaction dispute in-app makes a generally inconvenient and stressful task easier. Customers can take immediate action in the event of fraudulent or disputed transactions. No Canadian FI in the study offering this feature, yet 28.6% of respondents rated it as “extremely valuable.”.