Marketers across five leading verticals all allocated more than 50% of video impression share to connected TV (CTV), according to a 2021 Innovid report, illustrating CTV’s position as a mainstream way of consuming content.

For growth marketers, TV advertising is a logical path forward, offering massive reach, efficiency, and returns. A typical campaign investment of $150,000 may deliver over 30 million impressions and reach upwards of 15 million people.

US Instagram ad impressions are split mostly between two formats. For the US clients of performance marketing firm Tinuiti, 47.0% of impressions came from the feed and 42.0% from Stories in Q4 2021.

Cryptocurrency needs to fix its public relations problem: Visa’s study of the five types of crypto-aware consumers suggests negative impressions of cryptocurrency could be the default before they become more informed.

Mobile apps and mobile web accounted for 92% of all Facebook ad impressions, across all Facebook properties, versus just 8% from desktop, according to Tinuiti platform data as of Q3 2021. On Instagram, all impressions are attributed to mobile, whether mobile app or mobile web.

However, rather than counting all impressions at the point of download, Spotify is able to record an ad impression in real-time, as soon as the ad starts playing. That means for the first time ever, podcast advertisers can get insight into confirmed ad impressions. They can have confidence knowing that their ads were heard, instead of simply using downloads as a listening proxy.

Nearly all (94%) of US linear ad impressions were served to just 55% of TV viewers in Q1 2022, according to Samba TV. Put another way, nearly half of viewers—who might be characterized as light viewers—saw only 6% of all linear ads that quarter.