Virtual events became mainstream because of the pandemic. But for long-term success, event organizers and sponsors need a new virtual event playbook with best practices across the event life cycle. Read this report for the checklist.

On today's episode, we discuss in-person events in 2021, how to put on an engaging hybrid conference, and how to consider making money from virtual events. We then talk about Twitch's "Brand Safety Score," new ads envisioning post-pandemic life, and TV makers leaving no ad spot unturned. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jillian Ryan.

Rapid-fire event cancellation notices and invites to (poorly produced) virtual events littered the inboxes of B2B audiences at the start of the pandemic. Luckily, there are plenty of learnings for organizers and sponsors to implement as the landscape continues to transform.

Here’s what the data suggests regarding a return to in-person events: many business travelers are cautiously weighing travel opportunities versus the often mixed bag that is virtual events.

Virtual event sponsorship also falls within our definition of B2B display (note, however, that an in-person event sponsorship is not included in our estimates for B2B traditional media ad spend as we classify that as a marketing budget allocation). This is a small portion but will grow as B2Bs continue to explore hybrid event options, even as in-person events start to resume. B2B Search.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Cvent's Mike Dietrich, vice president of product marketing, and Alyssa Peltier, senior manager of event marketing. They shared actionable advice from their own experiences executing events and provide best practices to implement today and in the new year.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Cvent’s Alyssa Peltier, senior manager, industry solutions. She discussed how marketers can strategically align their business goals and event mix for growth.

A common misconception by first-time virtual event organizers is that digital is easier to execute than in-person. But the reality is virtual is just a different beast.

espite the telehealth boom, consumers still prefer in-person care, per recent data—we unpack how hybrid care models could help telehealth stakeholders sustain, and even capture more telehealth users.

In this Meet the Analyst Webinar, Jillian Ryan, eMarketer principal analyst at Insider Intelligence, discussed what event organizers and sponsors have learned, and essential tips to keep up with this transforming space.

Going Virtual: Best practices for rewriting the playbook on event marketing. Audio: When will travel (advertising) recover, do social platforms look too similar, and what will happen to WhatsApp? The future of corporate events is hybrid.

The future of corporate events is hybrid. What Insider Intelligence Analysts Expect in 2021: Integrating marketing into consumers' lives. Who receives the most connected TV ad dollars?