On today's episode, we discuss why, and how, retail healthcare could be poised to change how primary care is delivered, how retailers are disrupting healthcare, and what people want from retail health. We then talk about how much of their waking day folks spend watching TV or streaming something, what's next for Peacock now the Olympics are over, and whether Hulu's new football offerings can move the needle. Tune in to the discussion with eMarketer digital health analyst Rajiv Leventhal and principal analyst at Insider Intelligence Paul Verna.

On today's episode, we discuss how Disney+ stacks up against the competition and how Disney-owned Hulu and ESPN+ are getting on. We then talk about the Media Rating Council (MRC) taking its accreditation from Nielsen's measurement services, whether national TV ad minutes per hour are going up or down, and if Apple TV+ will ever be able to enter the real streaming wars conversation. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

On today's episode, we discuss Facebook and Apple's next virtual and augmented reality moves, Netflix cracking down on password sharing, whether Google and Facebook killed the concept of "free," what Americans will do with their stimulus checks, how ESPN+ will do on Hulu, where in the world there is a giant plughole in the ocean, and more. Tune in to listen to the discussion with eMarketer forecasting analyst Rini Mukhopadhyay, senior analyst Sara M. Watson, analyst Blake Droesch, and principal analyst at Insider Intelligence Jeremy Goldman.

(Hulu remains a domestic-only service, so this figure refers only to US advertising revenues.). We estimate that Hulu viewers will be up by 8.1% to 110.2 million this year, after surging 33.7% in 2020. We expect viewers of Hulu + Live TV to reach 11.9 million this year.

Now that Disney has bundled ESPN+ into Hulu, it’s likely that ESPN+ NFL games will be available to Hulu subscribers, albeit at an extra cost. Disney has also contracted with NFL Media to bring NFL Network and NFL Redzone to Hulu + Live TV subscribers starting in August 2021. CBS will make Sunday afternoon NFL games available on its streaming platform Paramount+.

Even so, the streaming giant will maintain a sizable lead on the second most viewed subscription OTT service, Hulu, which will represent about one-fourth of all 2021 subscription OTT viewing. The viewership on these streaming services doesn’t always translate directly to revenue because of account sharing.

And Hulu will be in the top five, instead of Verizon Media.

(Our number for Disney combines revenues for Disney+, ESPN+, and Hulu.) In 2021, just under a third (30.8%) of all US OTT subscription revenues will go to Netflix. Disney will account for about one-fourth (25.9%) of OTT subscription revenues, and YouTube will account for 13.2%.

Much of the overall increase in time with subscription OTT video in 2020 resulted from strong growth in average time spent on three services last year: Hulu, which saw time spent increase by 39.1% YoY; Amazon Prime Video (29.0%); and Disney+ (20.4%). These services experienced an influx of new users because of the pandemic and respective bundling strategies employed by The Walt Disney Co. and Amazon.

Roku is helping Shopify merchants deploy CTV ad campaigns: The move will increase the total addressable market of Roku’s ad platform, while also increasing accessibility for SMBs.

(Our number for Disney combines revenues for Disney+, ESPN+, and Hulu.) In 2021, just under a third (30.8%) of all US OTT subscription revenues will go to Netflix. Disney will account for about one-fourth (25.9%) of OTT subscription revenues, and YouTube will account for 13.2%. Advertising. In December, we published our first forecast for Pluto TV ad revenues.

In addition to its availability on ViacomCBS’ subscription video-on-demand (SVOD) service CBS All Access (soon to be renamed Paramount+), “Key & Peele” is also on HBO Max and Hulu. ViacomCBS is licensing some of its shows to other streamers while also featuring them on its own service.