Chinese brands like Didi Chuxing, Xiaomi, and Huawei could also easily run promotional campaigns around the world on a double-digit day, as they do on their own sites and across digital marketplaces in Southeast Asia. Some retailers are already moving in this direction.

Huawei Pay has already begun to step up its mobile payment offerings, for example. And UnionPay, which holds a near monopoly over the country’s card ecosystem but was late to the mobile game, might also have an opportunity to grow quickly, especially if it leverages connections to the digital yuan. Global entrants.

Ever since Huawei, Xiaomi, Oppo, Vivo, and the rest of China’s homegrown smartphone manufacturers began flooding the market with affordable mobile options in the early to mid-2010s, China’s consumers have been heavily mobile-first in their engagement with the digital economy.

Sixty-eight percent of new smartphones released by Huawei, LG, Samsung, and Xiaomi used USB-C in 2019, up from 45% a year prior, according to data compiled by the Digital Europe and Mobile & Wireless Forum. The problem: The new rules all but name Apple’s iPhone as their primary target due to the company’s stubborn unwillingness to transition away from its proprietary Lightning cable.

The rapid rise of Xiaomi: The Chinese smartphone giant has rapidly filled the shoes of a diminished Huawei and recently became the world’s largest smartphone vendor by shipments for the first time. That mantle was held by Huawei as recently as 2020, but an onslaught of US sanctions rapidly tanked its international business. Xiaomi, meanwhile, took off in international markets.

Only a year ago, Huawei became the No.1 smartphone maker. But its reign was short-lived, as it was hit with various sanctions. Expansion into Huawei’s strongholds in Europe and Southeast Asia helped Xiaomi grow its market share overseas.

eMarketer research analysts Man-Chung Cheung and Hirsch Chitkara and principal analyst at Insider Intelligence Yory Wurmser discuss when we'll get 5G, how the pandemic has affected its rollout, what it will make possible, the current dispute between Huawei and the US government and what 5G means for marketers.

eMarketer principal analyst Yory Wurmser explains why Huawei is rolling out a proprietary open-source operating system, the iPhone sales slowdown, Uber’s imminent need to turn things around and how Google is making it easier for users to navigate walking directions with the help of augmented reality.

Samsung is also the world’s third-largest smartwatch maker behind Apple and Huawei, per Counterpoint Research. The release of new models with Google and Fitbit’s involvement could help it gain market share. Samsung likely has other products it can announce on August 11, and the leak did not reveal features, specs, or pricing.

As a result, the US and allied countries have banned 5G equipment from ZTE and Huawei. The bans are likely to delay full deployment of 5G networks by years, and they will also add to costs.

Notably absent from the trials: Huawei and ZTE. That’s despite previous pleas from telecom operators who argued the inclusion of the Chinese vendors was necessary to ensure smooth, efficient 5G trials. India wants to become a world leader in 5G following slow rollouts of previous generations. Two-thirds of countries worldwide had already launched 4G networks by the time India launched its own in 2016.

Huawei. Johnson+Johnson Institute. KT. Medical Device Innovation Consortium. Medical Economics. Medivis. Morning Consult. National Health Service (NHS). Nokia. Osso VR. Park Associates. Perkins Coie. Politico. PwC. Qualcomm. Sage Growth Partners. Samsung. SecurityScorecard. SK Telecom. STL Partners. Sykes. T-Mobile Business. The COVID-19 Healthcare Coalition. Verizon Business. Virti. Vodafone.

This concern crosses political parties and extends to hardware as well, such as 5G equipment from Chinese hardware manufacturers Huawei or ZTE, both of which the US has banned. Why It Matters for Marketers. International data flows are important to large multinational marketers and marketing platforms.

Many popular phone brands in China, including Huawei, Oppo and Vivo, have already rolled out 5G mobile phones. Huawei reportedly sold 6.9 million 5G smartphones last year. Apple is speculated to launch a 5G phone this year, which will boost demand in China further. Price is undoubtedly a factor, and consumers in China have to pay a premium for being early adopters of 5G phones.

For example, Huawei, a global provider of facial recognition systems developed technology for subway operator Shenzen Metro in the city of Shenzen to let passengers pay using facial scans instead of fare cards.