Foremost Business Systems offers point-of-sale hardware and software solutions for restaurants, which can help NCR build out its hospitality unit and boost overall revenues.

Register for the eMarketer Tech-Talk Webinar featuring Scott Davis, SVP of NPR corporate sponsorship at NPM, and Scott Simonelli, CEO and co-founder of Veritonic, as they reveal key insights from winning brand messages across major airlines, hotels, vacation rental marketplaces, and more.

For Hilton Hotels, first-party data is key to ensuring its guests have a comfortable—and memorable—stay at its properties. Watch Industry Voices: Spotlight on Travel, with Hilton’s Amy Martin-Ziegenfuss, senior vice president of global enterprise and brand marketing, to learn how customer data informs the hospitality brand’s advertising and guest amenities.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Criteo's Rory Mitchell, executive managing director, Americas. He discussed how travel and retail advertisers can prepare for the increase in travelers, and flight, hotel, and car rental bookings.

On today's episode, we discuss how airlines, hotels, and vacation rental homes are recovering, and the ways in which travel might be changed forever. We then talk about the shift of ad dollars and viewers from connected TV to linear, TV makers that are staking their future growth on streaming ads, and how the vMVPD (skinny bundle) market is shaking out. Tune in to the discussion with eMarketer associate forecasting analyst Zach Goldner, director of forecasting Oscar Orozco, and senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Hotel. Consumers’ return to hotels offers co-brand programs an opportunity to tweak their value propositions to grow. Summer hotel stays are bouncing back, per June 2021 Skift analysis, foreshadowing ongoing growth in the market in the near term.

Business and leisure travelers have returned to what happens in Las Vegas, as the Las Vegas Convention and Visitors Authority (LVCVA) welcomes visitors back with a new motto that touts the city’s innovative and experiential offerings. Watch Industry Voices: Spotlight on Travel with LVCVA’s Kate Wik, CMO, to learn how the destination marketer is managing visitors’ pent-up demand and shorter booking windows.

Less than a third of people in the US traveled in 2020, according to the American Hotel & Lodging Association. And while companies like Delta expect leisure travel to rebound this year to 85% of pre-pandemic levels, business travel remains frozen at industry lows, limiting advertising budgets. A decline in 2020 hotel bookings also resulted in limited advertising budgets in 2021.

Let’s say you work for a hospitality brand. You could provide special offers for pet-friendly hotels or discounts on pet lodging after your customer books a trip. Get actionable insights to drive effective campaigns. If this level of fine-grained detail and microtargeting feels beyond your reach, it doesn’t have to be.

Hilton Hotels leverages first-party data to build strong relationships with guests with Amy Martin-Ziegenfuss, senior vice president, global brand and enterprise marketing. Las Vegas Convention and Visitors Authority (LVCVA) emphasizes the destination’s entertainment and innovative attractions to draw both consumer and business travelers back to the iconic desert city with Kate Wik, CMO.

If I'm booking a hotel somewhere, and I haven’t finished the booking cycle, but then I go and read something online somewhere else, and then I see this hotel again, that's annoying. That's all third-party data sharing. But if I'm a Spiegel or Telegraph reader and I give them the right to use my data, that's because I like them and I have a better experience if I go there.

The travel industry has been devastated by the coronavirus pandemic unlike any other. Everyone from airlines to hotels to travel retailers have had to halt much of their operations and marketing as a majority of consumers around the world shelter in place.

In an internal survey, Revolut found that 72% of Brits want to travel abroad as soon as possible, while 51% said they only want to head to countries that have good healthcare systems, and 48% want to stay in hotels adhering to COVID-19 safety requirements. In contrast, Revolut found that only 6% of Brits don’t plan on traveling internationally.