The travel industry has been devastated by the coronavirus pandemic unlike any other. Everyone from airlines to hotels to travel retailers have had to halt much of their operations and marketing as a majority of consumers around the world shelter in place.

No industry has been as devastated by the coronavirus pandemic and its effects as travel. Airlines, car rental agencies, hotels and resorts, online booking services, cruises and destination marketing organizations, and business travel support services found their operations ground to a near-halt for much of Q2 2020, and the situation has barely improved in H2.

Consumers aren’t quite ready to book their next trip, let alone stay in a hotel. But many are taking note of what they’ll feel comfortable with when that time comes, according to May polling from Skift and Oracle.

Global hospitality company STR reported a year-over-year loss of 19.3% in revenues per available room (RevPAR) at US hotels to $64.14 in Q1 2020, a key industry metric. Major US airlines, including American, Delta, Southwest and United, all posted double-digit Q1 2020 losses.

Cardholders earn 3 miles for every $1 spent on United purchases and 2 miles for every $1 spent on all other travel—including airfare, trains, local transit, cruise lines, hotels, car rentals, taxicabs, resorts, ride-sharing services, and tolls—as well as dining and streaming services. Customers also earn 1 mile for every $1 spent on all other purchases.

Hotel chains, airlines, and other travel-related services have regularly targeted travelers to the host country. While much fewer people are still traveling this year, this announcement likely throws a wrench into any plans to target would-be attendees of the Olympics. If the event is to be especially local this year, what is the state of media habits in Japan?

The potential shortfall is felt more acutely in the hard-hit hospitality sector, with 37% of those businesses saying they do not expect to repay their relief loan. The UK government echoed these sentiments, with one regulator warning that as much as half of the £45 billion ($57.71 billion) paid out as part of the Bounce Back Loan Scheme could end up not being repaid.

This plunge in demand put a dent in airline and hotel credit cards, which hurt issuers like JPMorgan Chase and American Express—28% of Amex’s proprietary billed business volume stemmed from travel and entertainment in Q4 2019.

The country was one of the first in Europe to suffer the shock of the coronavirus, and the pandemic only added to the financial gloom, especially in the retail and hospitality industries that contribute substantially to Italy’s economy. The popularity of both TV and digital video has boosted the purchase of smart TVs, but ownership rose by less than 3 percentage points between 2019 and 2020, to 46.9%.