We hope to be able to produce these estimates in our next forecast, as Kuaishou recently launched its IPO in Hong Kong, and Douyin likely will soon. In the meantime, we can get a sense of their scale from our latest forecast, by looking at what digital ad spending is left over once the other major players are accounted for.
Significant drops were also seen in Colombia, Hong Kong, and Romania, among others. There’s no doubt that the pandemic is further complicating an already complex picture. And while penetration of many digital devices and behaviors is stabilizing around the world, many details vary across the 42 markets monitored by GlobalWebIndex. Some examples:.
The click frenzy is likely to bring in more paid search dollars, but as supply chain issues mount, third-party sellers are looking for ways to limit the impact, including by reducing their ad spending.