As comfort-buying furniture online continues to rise, the direct-to-consumer (D2C) home furnishing sector has exploded with growth and competition. Watch Industry Voices: Spotlight on D2C with Joybird’s vice president, marketing and business development Eric Tsai to hear how the La-Z-Boy-owned brand scales its custom furniture business by staying in sync with consumer expectations.

Insider Intelligence spoke with Reham Fagiri, co-founder and CEO of NYC-based AptDeco, an ecommerce platform that enables individuals to sell and buy used furniture.

While the jury is still out on AR’s impact on conversion and return rates on social media, early evidence suggests that experimental marketers from industries like beauty, fashion, accessories, home decor, and furniture could benefit. Can AR Experiences Boost Social Conversions? AR may help increase sales.