VR fitness will stick long after the pandemic: We detail how the tech will help make exercise more accessible and reduce preventable diseases.

Next was health/fitness/nutrition (up 115.8%), followed by home improvement (up 84.8%), and consumer electronics/major appliances (up 70.6%). “The outstanding category … was sporting goods,” Grant said, citing the popularity of home fitness equipment like dumbbells and stationary bikes in helping the category surge 127%, according to Salesforce data.

Donahoe noted that Nike had used its ecosystem of fitness and commerce apps “to directly engage with consumers in their homes as they focus on health and wellness.”. Nike’s SNKRS app surpassed $1 billion in global sales for the fiscal year.