The share of US households adopting smart home devices will grow to 41.9% this year as consumers increasingly demand convenience and data transparency.

At CES 2022, we started to see the results of that synergy with most smart home devices proudly announcing support for Matter. The Home Connectivity Alliance, a separate, universal standard that allows smart home appliances to operate together, made its debut at CES 2022.

Here’s how ad buyers ranked the retail media networks of 11 major retailers—Amazon, Best Buy, Costco Wholesale, eBay, The Home Depot, Instacart, Kroger, Macy’s, Target, Walmart, and Wayfair—according to the attributes they value most.