How we got here: TSMC’s microchips are in billions of products ranging from iPhones, PCs, smart home devices, and IoT sensors. TSMC produces high-performance processors designed by companies like Apple and Qualcomm for the latest smartphones and computers, but it also dominates the market for less-sophisticated microcontrollers used for automating smart cars and smart home appliances.

On Taobao Live, the list of most popular product categories begins with women’s fashion, followed by cosmetics, food, home goods, and jewelry and accessories. In terms of gross merchandise value, however, big-ticket items such as computers and large home appliances lead the pack. It’s important to note that, when it comes to livestreaming, there isn’t a one-size-fits-all formula.