Meredith’s titles include Better Homes and Gardens, Entertainment Weekly, InStyle, and People and will be added to Dotdash’s portfolio of digital publishing brands, including The Balance, Byrdie, Investopedia, Serious Eats, and Verywell. An IAC spokesperson would not confirm or deny if layoffs were to be expected as a result of the acquisition.

The largest revisions came from small-base categories that became hyper-relevant during the pandemic, including food/beverage and “other,” which was driven by increased demand for home improvement products. (“Other” includes home improvement and tools, garden equipment, building materials, auto fuel, and miscellaneous items like flowers, cards, photos, luggage, and cigarettes.).