Retailers can expect to see some new shifts in 2020, like the impact of politics on the retail holiday cycle and whether or not eco-friendly shipping options are striking a chord with consumers. RetailMeNot shares insight on these trends and more from their recent survey of senior retail marketers and consumers.

Digital retail will have a huge impact on UK shopper trends in the coming holiday season. This year, ecommerce will account for nearly a third of all holiday spending, its largest share to date. Brick-and- mortar shopping, meanwhile, remains on the precipice.

Similar trends also held true in November when CPCs in Mexico were nearly double that of October’s due to the Buen Fin and Cyber Five shopping events. “Everyone wants to invest in holiday events, but they become overly saturated and cause ad spending to go way higher than it ever should,” Macarta’s Corona Betancourt said.

Over the summer, Afterpay enhanced its Pulse loyalty program with new promotions and expanded accessibility, which can help it attract users and generate higher sales during the holidays. Pulse can also help the brand keep a hold on its customer base, which now has a bevy of BNPL providers to choose from.

Thanksgiving store closures return thanks to shifting consumer habits: Increasing online shopping and earlier deal-seeking, plus criticism over opening on Thanksgiving Day, could lead many retailers to forgo the trend for good—Target has already committed to doing so.

Trends and Predictions Backed by 2,000+ US Survey Respondents

As 2019 drew to a close, the furor around Brexit continued to rage, with a rare December election placing even more uncertainty on consumers’ shoulders. The result was a polarized retail sector, as shoppers held on for deeper digital discounts to the detriment of physical stores.

However, spending on smaller home furnishings and decor should remain healthy as the home improvement trend continues. Holiday Retailer Performance. This holiday season favors retailers with strong brands in high-growth categories with well-tuned omnichannel offerings.

Many consumers’ shopping behaviors have moved online in recent months, and that trend is likely to continue through the holiday shopping season.

The 2020 holiday season’s unprecedented ecommerce surge helped total US retail spending remain positive, setting the tone for healthy outlook for 2021 holiday season growth.

To effectively understand and adapt to consumer shopping trends this holiday season, a measurement framework that prioritizes business outcomes is key.

The trends: Consumers spent $10.7 billion on Cyber Monday, 1.4% less than in 2020 but still making it the year’s biggest online shopping day. Here are top trends to watch this holiday season with some takeaways below the graphic. The big takeaway:. Consumers are looking for deals and spacing out their purchases—often shopping early. Retailers offering relevant promotions stand to win.

Click-and-collect options are most popular in the winter months and around the holidays. The outbreak of the delta and omicron variants of the coronavirus during those time frames also likely played a role in these trends in 2020 and 2021. Read Next. Sources. Incisiv. Mercatus.

Cars are the transportation of choice this holiday season, with 78% of US adults saying they will likely drive or hail one over the holidays.

Ecommerce’s share will reach 17.5% in Q4 2021, in line with the holiday bump normally seen in pre-pandemic times. US Mcommerce Sales Trends. We expect that sales will transfer from tablets and desktops/laptops to smartphones over time. However, desktops/laptops will still make up over 50% of retail ecommerce sales in the US through 2025.

Article: Of the top US retailers, Apple expects the strongest holiday ecommerce sales. Article: How the Cyber Five are stacking up for holiday shopping.

Article: What an influx of holiday borrowers means for payment providers.