On today's episode, we discuss what's next for Twitter after Jack, moving on from the "one great ad" approach, whether anyone can become the next big audio app, Nielsen's major TV measurement change, if the internet broke brand loyalty, how to make virtual office holiday parties less awful, why we acknowledge daylight saving time, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

Brands test new marketing strategies ahead of Valentine’s Day surge: Spending on the romantic holiday will increase thanks to single and coupled consumers.

Find out how seemingly small ad creative elements—including the use of motion, intentional calls to action, and more—can make a big impact on ROI and purchase intention during the 2021 holiday season. Hear from Mattel’s Jason Horowitz, SVP, US marketing and global head of media and digital, Instagram’s Genie Alfonzo, product marketing manager, and VidMob’s Blake Boznanski, head of industries.

On today's episode, we discuss whether Amazon's new home robot could be the "fourth screen," the significance of the creator economy, online shopping's ceiling, how much people notice social media ads, YouTube's upcoming Holiday Stream and Shop event, the real meaning of freedom at work, an explanation of who you’ve been dreaming about, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and senior analysts at Insider Intelligence Audrey Schomer and Ross Benes.

Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.

Amazon has been moving its shopping holiday around, and now it's next week. Melissa Burdick, co-founder and president at retail media buying technology firm Pacvue, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Amazon gets out of having Prime Day in Q2 and the latest in the retail media war.

Social Ads. What to expect: Social ads will continue to drive retailers’ holiday awareness and performance objectives, as Facebook and Instagram serve as the primary channel. But Apple’s AppTrackingTransparency initiative has disrupted targeting and measurement, as many users have declined to opt in to tracking. The result: sales attribution data that struggles to link conversions to ad impressions.

Tapping celebrities and offering exclusive products can help Instagram garner excitement—and audiences—for its live shopping feature just ahead of the crucial holiday period. Ad and Monetization Product Updates. Here are the key ad and monetization product updates for Instagram in Q3 2021:. Instagram launches ads within Instagram Shops.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Feedvisor’s Dani Nadel, president and chief operating officer, and Andrew Altersohn, general manager, enterprise brands. They will share strategies for brands on Amazon that leverage advertising, pricing, and content optimization in unison to drive engagement and conversions this holiday season.

More brands and agencies are using connected TV (CTV) as a direct-response performance channel. MNTN’s CTV ad platform saw a nearly 70% year-over-year increase in the number of advertisers compared to Q4 2019.

Why this could succeed: The holiday shopping season is quickly approaching, and Fast’s new integration can enable easier shopping experiences on non-commerce websites like Refinery29—where consumers may go for gift inspiration—and on connected TVs as holiday advertisements kick off.

Retailers can expect to see some new shifts in 2020, like the impact of politics on the retail holiday cycle and whether or not eco-friendly shipping options are striking a chord with consumers. RetailMeNot shares insight on these trends and more from their recent survey of senior retail marketers and consumers.

According to PwC’s 2021 holiday survey, 80% of Gen Z in Canada said social media advertisements were had the largest influence on their purchases. Double Down on Influencer Marketing. On platforms like Instagram and TikTok, creators have become a primary vehicle for paid brand promotion.

The mid-roll ads operate differently from pre-roll ads in order to ensure the livestreams are not interrupted. On Twitch, mid-roll ads run when a streamer triggers an ad break on their channel. YouTube also allows creators to manually insert mid-roll ads during their streams. On Facebook Live, the livestream continues while the mid-roll ad plays in a small floating window.