These categories include books, music, and video (86.9%), computer and consumer electronics (48.4%), office equipment and supplies (48.3%), and toys and hobby (45.5%).

Toys and hobby (Amazon’s growth: 16.0% versus total ecommerce: 12.0%). Amazon is already the dominant player in this category and will increase its US ecommerce market share further in 2022, to 45.5%. This year is expected to bring strong retail sales growth for sporting goods and arts and crafts products, according to Customer Growth Partners’ 2022 Annual Forecast cited by Chain Store Age.

Video games are an extremely popular hobby among Gen Zers; an April 2021 study from Deloitte found that 26% of Gen Z respondents said video games were their favorite entertainment activity. Millennials came in second at 16%. Looking forward: Gaming may help Netflix seem distinct from other video-on-demand services, but the number of games streaming competitors is also growing.

Dating app profiles, for example, provide insight to a user’s location, gender, hobbies, media interests, and more. The takeaway: Despite all this, a deluge of lovey-dovey ads may not boost the mood of the estimated 50% of American adults who are single, and brands must also be considerate of consumers’ and regulators’ growing concerns about privacy.

By 2025, more than half of sales will come from online in three new categories: apparel and accessories; office equipment and supplies; and toys and hobbies. They will join books, music, and video and computer and consumer electronics as the five categories where most sales come from ecommerce. US Retail Overview. After two tumultuous years, retail growth will return to somewhat normal levels in 2022.