Hispanic consumers have endured exceptional financial volatility—mostly bad—during the pandemic. Even in normal times, this population is a moving target, with its diverse components evolving in financial strength, degrees of acculturation, and digital engagement.
Asian Americans were also 50% more likely to usesocial media for consumer ratings and reviews. Because of this penchant for reviewing purchases, they could become loyalists after favorable brand experiences, according to Nielsen.
Augmented reality (AR) is becoming more widely available on social platforms. It’s mainly been a tool for entertainment and brand awareness, but the pandemic is pushing marketers to explore new use cases.
We estimate that more than half of the US Hispanic population will use messaging app WhatsApp at least monthly this year. The platform’s US Hispanic user base of 32 million is growing because of its data cost savings, messaging encryption capabilities and popularity in Latin American countries.
More than 30 million Hispanic Americans use WhatsApp, far ahead of other platforms like Instagram and Twitter, according to our estimates. In today’s “eMarketer Daily Forecast,” junior forecasting analyst Nazmul Islam provides a quick look at WhatsApp usage among US Hispanics. Tune in.
Despite the US being one of the most developed financial ecosystems globally, a quarter of households in the country make little or no use of mainstream banking products—giving FIs an opportunity to scoop up new users. Three Key Questions This Report Will Answer:. Why should incumbent FIs view financial inclusion as a strategic growth opportunity and not merely as corporate responsibility?
Early in the digital era, Hispanics lagged significantly in internet access, but that’s changed mainly due to smartphone adoption. These days, Hispanics are avid users of social media and digital video—though they do lag behind in having home broadband.