SEP 25, 2021
Many marketers have yet to fully understand the Hispanic consumer: advertising and film remain two areas where inclusion remains an opportunity
DEC 23, 2020
Hispanic consumers have endured exceptional financial volatility—mostly bad—during the pandemic. Even in normal times, this population is a moving target, with its diverse components evolving in financial strength, degrees of acculturation, and digital engagement.
MAY 26, 2021
MAY 26, 2021
MAR 30, 2020
Which media company will spend the most on content this year? The Walt Disney Co. will spend the most on content, according to multiple financial analysts. WHAT’S IN THIS REPORT? This report covers key events in the digital video industry based on data, trends and business activity in Q1 2020.
APR 29, 2020
NOV 5, 2020
In July 2020, media services giant GroupM launched The GroupM Multicultural Marketplace in the US to support more than 300 publishers that are Black- and Hispanic-owned and/or Black- and Hispanic-focused. The marketplace enables GroupM’s clients to plan and directly buy multicultural media—which is often difficult to purchase—programmatically at scale.
NOV 22, 2021
The past two pandemic-driven years have accelerated digital transformation and consumer behavior. Here are our top 10 trends to watch in 2022.
SEP 15, 2021
Segments can be based on race or ethnicity (Latino-focused Fortú), job type (freelancer-focused Lili), or communities (immigrant-focused Majority). What Sets Top Neobanks Apart. US neobanks are pursuing a range of strategies in their efforts to drive account holder growth.