Article
| MAY 11, 2022
Advertisers and platforms identify Hispanic media as a growth opportunity: TelevisaUnivision, NBCUniversal, and Canela are among the players looking to strengthen their relationships with this demographic group.
Article
| MAY 17, 2022
Brands and retailers increasingly focus on DEI initiatives: Target’s $25 million in paid media to diverse-owned/founded firms is the latest in a number of corporate commitments.
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| APR 29, 2022
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| APR 29, 2022
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| APR 21, 2022
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| APR 29, 2022
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| APR 29, 2022
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| APR 29, 2022
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| APR 29, 2022
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| APR 29, 2022
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| FEB 16, 2022
Article
| JAN 14, 2022
Telemundo’s new streaming brand thins the barrier between English- and Spanish-language content: NBCUniversal and Comcast hope Hispanic viewers will turn Peacock’s luck around.
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| NOV 12, 2020
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| JAN 23, 2020
Report
| APR 15, 2022
Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.
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| APR 21, 2022
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| APR 29, 2022
Report
| DEC 23, 2020
Hispanic consumers have endured exceptional financial volatility—mostly bad—during the pandemic. Even in normal times, this population is a moving target, with its diverse components evolving in financial strength, degrees of acculturation, and digital engagement.
Article
| OCT 2, 2021
Hispanic Heritage Month is upon us: brands are making strides in reaching out to this growing demographic at this time of year, but what about the other 11 months?
Article
| SEP 25, 2021
Many marketers have yet to fully understand the Hispanic consumer: advertising and film remain two areas where inclusion remains an opportunity
Article
| MAR 22, 2021
Where is all the diversity on TV?
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| JUL 16, 2021
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| MAY 6, 2021
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| APR 22, 2021
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| JUN 10, 2020