Advertisers and platforms identify Hispanic media as a growth opportunity: TelevisaUnivision, NBCUniversal, and Canela are among the players looking to strengthen their relationships with this demographic group.

Brands and retailers increasingly focus on DEI initiatives: Target’s $25 million in paid media to diverse-owned/founded firms is the latest in a number of corporate commitments.

Telemundo’s new streaming brand thins the barrier between English- and Spanish-language content: NBCUniversal and Comcast hope Hispanic viewers will turn Peacock’s luck around.

Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.

Hispanic consumers have endured exceptional financial volatility—mostly bad—during the pandemic. Even in normal times, this population is a moving target, with its diverse components evolving in financial strength, degrees of acculturation, and digital engagement.

Hispanic Heritage Month is upon us: brands are making strides in reaching out to this growing demographic at this time of year, but what about the other 11 months?

Many marketers have yet to fully understand the Hispanic consumer: advertising and film remain two areas where inclusion remains an opportunity

Where is all the diversity on TV?