Many marketers have yet to fully understand the Hispanic consumer: advertising and film remain two areas where inclusion remains an opportunity

Hispanic Heritage Month is upon us: brands are making strides in reaching out to this growing demographic at this time of year, but what about the other 11 months?

Greenwood’s content arm pushes financial empowerment to pull in customers: The US neobank, which caters to Black and Latino communities, unveiled a studio arm that could help build anticipation for its 2022 launch. Its financial literacy programming could also help Greenwood stand out from similar neobanks.

Telehealth bridged some gaps in mental health disparities: Anthem’s recent claims data analysis shows Hispanic and Latino members were the most active users of telehealth for mental health—but there’s still a long road to establishing health equity in virtual healthcare.

Hispanic consumers have endured exceptional financial volatility—mostly bad—during the pandemic. Even in normal times, this population is a moving target, with its diverse components evolving in financial strength, degrees of acculturation, and digital engagement.

Latino-focused Fortú rolls out with support from SoFi, LendingClub: Fortú will serve un- and underbanked US Latinos—and it has the opportunity to gain traction by initially targeting underserved consumers within a market of around 60 million Latinos.

Almost a year later, more than half of Black, Asian, and Latinx adults surveyed in the US said the business community has done very little of that. More like this:. Audio: Around the World with ... Representation in Advertising. Article: Half of all US minority-owned small businesses couldn't afford rent in April.