And, for one biopharmaceutical organization, the use of analytics has enabled stronger relationships with healthcareprofessionals, resulting in a $4.8 million increase in revenue per sub brand, and a measured lift in deploying tactical triggers across the customer journey. eMarketer is pleased to moderate a Tech-Talk Webinar featuring Merkle’s Shirli Zelcer, head of analytics and data, Scott Nuernberger
5G will become one of the most promising technologies for facilitating healthcare’s digital transformation. This report analyzes five patient applications of 5G. It also explores forward-looking organizations embracing 5G and how healthcare organizations can follow in their footsteps.
Interoperability has long been a pain point for the US healthcare system. While new federal regulations should spur payers and providers to adopt data-sharing solutions, ingrained information blocking practices, privacy concerns, and the demands of the pandemic may hamper efforts toward regulatory compliance.
As part of its analysis, the CTA also surveyed 100 primary care physicians, 60 endocrinologists, and 40 nurses, who echoed consumers’ RPM-related data security concerns: Healthcareprofessionals see data security as the primary barrier to RPM technology adoption.