In fact, last year, Happify Health told Insider Intelligence it plans to meet with the AMA to advocate for more digital therapy codes, including codes for gathering patient data or for in-app virtual check-ins.

Digital therapeutics firm Happify Health expanded its chronic care platform to include services for women experiencing menopause in August 2021. Apple announced plans to add a temperature sensor that detects ovulation cycles to help with fertility planning to its Watch in September 2021.

Big Health. Centers for Disease Control and Prevention (CDC). Cowen. CRST Europe. Digital Therapeutics Alliance. Drug Channels. Evidera. Food and Drug Administration (FDA). Happify Health. Health Action Council. Health Affairs. Hinge Health. IQVIA. Journal of Allergy and Clinical Immunology. Journal of Depression and Anxiety. Kaiser Family Foundation. The Lancet Digital Health. Medicaid.gov. Mercer.

Investors and corporations are pouring billions of dollars into digital health companies with the goal of using solutions like telehealth, remote patient monitoring tools, and retail health clinics to reach consumers and deliver the care they need.

Happify Health launched the first-ever prescription digital therapy for anxiety and depression, giving it a competitive edge over its peers—but if DTx companies want doctors to prescribe their apps, they’ll need insurers on their side.

In July, Kaia Health released positive clinical trial results of a back pain study in hopes that it would help it become reimbursed as a medical claim, according to Kaia Health Founder and President Konstantin Mehl. Happify Health. What it does: Happify Health is an AI-based, patient-centered platform that offers evidence-based digital therapies to improve mental health outcomes. Date founded: 2012.

Dig deeper: To learn more about reimbursement barriers for digital therapy apps, check out our Q&A with Chris Wasden, the Head of DTx at Happify Health.

To read more about what DTx vendors can do to land in doctors’ good graces, check out our full Q&A with Happify Health’s head of DTx, Chris Wasden.

For example, DTx vendors Kaia Health and Happify Health have both announced plans to bring their products to Europe. This is likely because some European countries embrace digital health than the US does: For instance, Germany requires insurance companies to cover digital therapies—which means consumers are more likely to access them.