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    Article
     | 
    FEB 3, 2021

    During Halloween, trick-or-treating was limited—and in some cities, even banned. So, we shifted our strategy to reach people at home by launching the Treat Town app, a virtual trick-or-treating experience that allowed families to still partake in the holiday in a safe way. Mars Wrigley and our brands will remain agile after an unprecedented year.

    Report
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    SEP 29, 2020

    “With it now being in October, we are asking clients to look at their whole picture of promotions for Halloween, Prime Day, Cyber Five, and the holidays,” he said. “It’s important to map out a promotional calendar so that they can prepare inventory correctly and take advantage of the traffic spikes.”.

    Report
     | 
    OCT 22, 2020

    Every year, retailers look to get out of the gates fast with their holiday promotions, sometimes even beginning before Halloween. “Traditional holiday behavior is that we see a lot of retailers racing to start their holiday earlier and earlier to grab an initial tranche of demand before their competitors,” said Jason Goldberg, chief commerce strategy officer at Publicis.

    Report
     | 
    NOV 13, 2018

    Halloween (October 31). What gets spent:. €480 million ($541 million) estimated total spending in 2017 [YouGov]. How consumers shop:. 18% of multiperson households purchased Halloween items in 2017 [Handelsverband Deutschland (Trade Association in Germany)]. 56% of 18- to 24-year-olds identify as Halloween fans, as do 41% of those ages 25-34 [YouGov]. China. Total retail sales: $5,243.01 billion.

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     | 
    DEC 5, 2018

    Once a pillar of primarily seasonal retailers—think Halloween costumes and Christmas decorations—pop-ups are now being used by some of the trendiest names in retail. Direct-to-consumer beauty brand Glossier recently hosted a pop-up concept in Chicago that attracted droves of Gen Z and millennial brand enthusiasts to come and try makeup and skincare products.

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