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  • Report
     | 
    OCT 21, 2021

    GWI first asked in 2019 about respondents’ use of voice-activated phone apps like Apple’s Siri and Microsoft’s Cortana, and smart speakers, such as the Amazon Echo and Google Home.

  • Report
     | 
    OCT 21, 2021

    Between H1 2020 and H1 2021, smartphone penetration in Canada rose minimally, from 92.5% to 93.6% of internet users ages 16 to 64, GWI reported. Ownership remained highest among respondents ages 16 to 44 and those living in more affluent households.

  • Report
     | 
    OCT 21, 2021

    For every question, GWI nevertheless ensures a robust and representative sample. The final data set is weighted to interlocking age, gender, and education quotas which reflect the internet population in each country. Note that GWI interviews and represents each country’s online population ages 16 to 64—not its total population.

  • Report
     | 
    OCT 21, 2021

    In this newly revised data category, GWI now also includes respondents who used at least one of 20 named messaging platforms. This year, 93.6% had done so in the month prior. As in previous years, time spent with social media in South Korea was notably low compared with other countries, at 1:12 per day.

  • Report
     | 
    OCT 21, 2021

    Consumption of podcasts, which GWI measured for the first time in H1 2020, accounted for 1:12 each day in H1 2021.

  • Report
     | 
    OCT 21, 2021

    GWI rephrased their survey questions about social media this year, to obtain more precise data on how respondents engaged with social and messaging platforms. Among the new details emerging: Nearly one-quarter (23.5%) of internet users in the UK said they used five or six social and messaging services, but 19.0% said they used nine or more.

  • Report
     | 
    OCT 21, 2021

    But some of this shrinkage may be due to another adjustment in data analysis; unlike past years, GWI did not include Google Play Music in the list of digital music services that respondents were asked about. On the other hand, time spent streaming music rose by 15 minutes daily, to 1:36.

  • Report
     | 
    OCT 21, 2021

    The sizable increase in SVOD usage helped boost overall penetration of the video services that GWI tracks in Spain, from 65.4% in H1 2020 to 81.8% this year. Another factor may be that GWI added YouTube to its list of services for the first time in 2021. That said, video streaming occupied just 1:14 per day, on average—about an hour less than broadcast TV.

  • Report
     | 
    OCT 21, 2021

    This figure also likely reflects the fact that GWI included YouTube in its digital video category this year for the first time. Nearly three-quarters (73.4%) of internet users also engaged with subscription video-on-demand (SVOD) services, such as Netflix and Amazon Prime Video.

  • Report
     | 
    OCT 21, 2021

    Note that GWI included YouTube in its video category for the first time this year, which likely contributed to a higher response rate for this metric. The share of internet users who accessed subscription video-on-demand (SVOD) services, such as Netflix or WeTV, rose by more than 7 percentage points to 64.3% in Q1 2021.

  • Report
     | 
    OCT 21, 2021

    Both of these values were among the highest recorded globally by GWI, as in 2020. This year, however, time spent each day with desktops, laptops, and tablets rose by 25 minutes, while mobile time increased by 16 minutes—an indication that larger screens saw an uptick during phases of the pandemic when internet users were at home more often.

  • Report
     | 
    OCT 21, 2021

    It’s worth noting that GWI included the hugely popular YouTube in its video category for the first time this year, and that likely boosted consumption figures. However, that’s probably not the sole reason for the steep increase in video usage. Males, younger adults (ages 16 to 34), and the affluent were the leading consumers of digital video.

  • Report
     | 
    OCT 21, 2021

    For the first time, GWI included YouTube in this category, which probably raised the response rate. Digital video viewing was most common among internet users ages 16 to 34. Online TV and video streaming accounted for an estimated 1:24 per day, an increase of 11 minutes since H1 2020. Seven in 10 internet users listened to broadcast radio in Q1 2021, spending an average 55 minutes each day.

  • Report
     | 
    OCT 21, 2021

    Overall, 73.6% of respondents had streamed video-on-demand (VOD) content of some kind in the month prior to polling—a phenomenal increase on the 45.4% recorded in H1 2020, which is likely due in part to GWI including YouTube in this category for the first time. Nearly 90% of 16- to 24-year-olds and 77.4% of internet users in high-income households were video streamers.

  • Report
     | 
    OCT 21, 2021

    GWI surveyed internet users ages 16 to 64 in the country for the first time in H1 2021, and many indicators of digital maturity now align with those in Western Europe. For example, 96.8% of those polled owned a smartphone, and 81.3% owned a desktop or laptop. Almost half (48.6%) owned a tablet.

  • Report
     | 
    OCT 21, 2021

    It should be noted that GWI no longer includes YouTube in its social category. PC and tablet penetration rose modestly in 2021, but both lag far behind smartphone ownership. The share of UAE internet users owning a smartphone exceeded the share owning a PC by nearly 30 percentage points, at 97.0% versus 68.6% in H1 2021.

  • Report
     | 
    OCT 21, 2021

    It’s worth noting that GWI included YouTube in its video category for the first time in 2021, which probably increased the share of respondents who viewed digital video. More residents signed up to paid-for video options, too.

  • Report
     | 
    OCT 21, 2021

    Another factor may be that GWI included the hugely popular YouTube in its video category for the first time in 2021. Subscription video-on-demand (SVOD) also gained new viewers. Across Ireland, penetration of services like Netflix and Amazon Prime Video rose more than 7 percentage points during the year, to 86.6%.

  • Report
     | 
    OCT 21, 2021

    (It should be noted that GWI included YouTube in its video category for the first time this year, and at least part of the increase is likely due to that.) Among 16- to 24-year-olds, 97.2% had watched digital video in the prior month. Females and internet users in lower-income households posted some of the most dramatic gains.

  • Report
     | 
    OCT 21, 2021

    This year, the GWI survey included messaging for the first time and asked specifically whether respondents had used at least one of 37 named social networks and/or at least one of 20 named messaging platforms. In aggregate, these activities occupied an average 2:05 per day. PC ownership is declining as some attention turns to other digital devices.

  • Report
     | 
    OCT 21, 2021

    As a result, many patterns of media consumption were similar during the two periods when GWI carried out its surveys. Fortunately, the Italian economy was in better shape early this year than in H1 2020, when GDP plunged by double digits. That improvement may have encouraged some internet users to invest for the first time in nice-to-have devices, such as smart TVs.

  • Report
     | 
    OCT 21, 2021

    As in past years, these figures were among the highest GWI recorded globally. Moreover, most internet users were active on a large number of platforms. Over 55% of those polled used at least seven; of that group, nearly 17% said they used 11 or more social and messaging services. Even intensive social networking doesn’t exclude video viewing, though.

  • Report
     | 
    OCT 21, 2021

    This may be partly due to GWI removing Google Play Music from the list of digital audio services it asked respondents about. In total, 58.8% of internet users said they had streamed music, podcasts, audiobooks, or other audio content from digital sources in the prior month. These behaviors still correlated strongly with age, ranging from 88.1% of 16- to 24-year-olds to 33.0% of those ages 55 to 64.

  • Report
     | 
    OCT 21, 2021

    This may be partly because GWI now counts YouTube among the video-on-demand (VOD) services it asks respondents about. But the general surge in home entertainment during pandemic lockdowns was also a factor here; significant restrictions were in force in Belgium between March and May 2020, as well as during the first four months of 2021, easing only in May 2021.

  • Report
     | 
    OCT 21, 2021

    GWI found that 90.8% of respondents had accessed at least one of 37 named social networks in the previous week; nearly 95% had used a messaging platform in the same period. With penetration so high, usage was much the same across all demographics, if a few percentage points greater among people in more affluent households.

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