Instacart's growth exploded in 2020, with sales increasing by 229.7% over 2019, for a total of $23.42 billion. But by the end of 2021, the grocery delivery company's sales will grow by a comparatively small 11.3%, which is in line with market norms.
It’s no secret that US grocery ecommercesales skyrocketed last year, shooting up by 63.9% over 2019. Our forecast reveals that growth will continue for the next few years, though not at the same unprecedented rate.
US grocery delivery ecommerce sales will grow by 11.4% this year to reach $79.71 billion. This marks a deceleration from 2020, which saw a 41.7% increase in online sales of grocery products fulfilled via delivery.
Online sales are not just coming from new buyers, either; many existing digital grocery shoppers will direct more of their budgets to ecommerce orders going forward. And with advances in fast delivery and click-and-collect capabilities, consumers’ grocery choices will be driven not just by price but also by convenience. But the economics of online grocery shopping remain challenging.
US digital grocery sales grew 63.9% year over year during the pandemic in 2020. In 2021, sales will reach $122.39 billion. This report details the emerging trends in digital grocery and the implications for key players in the space.