Delivery intermediaries like DoorDash, Instacart, Shipt, and Uber will see strong US grocery sales through 2025 even as their growth in the category declines.

US grocery delivery ecommerce sales will grow by 11.4% this year to reach $79.71 billion. This marks a deceleration from 2020, which saw a 41.7% increase in online sales of grocery products fulfilled via delivery.

Instacart's growth exploded in 2020, with sales increasing by 229.7% over 2019, for a total of $23.42 billion. But by the end of 2021, the grocery delivery company's sales will grow by a comparatively small 11.3%, which is in line with market norms.

US digital grocery sales grew 63.9% year over year during the pandemic in 2020. In 2021, sales will reach $122.39 billion. This report details the emerging trends in digital grocery and the implications for key players in the space.

If the new $9.95 fee rolls out nationally, it could help cover Amazon’s expenses—but perhaps at the cost of dominating the US online grocery market as rival Walmart nips at its heels for the lead

Thanks to a mature multichannel grocery sector in the UK, backed by well-established click-and-collect and delivery setups, UK consumers easily pivoted to online shopping during the numerous lockdowns. The result was category-leading growth in ecommerce sales.

Meanwhile, Amazon will make about $29 billion from its online grocery business. The Kroger Co., Target, and the Albertsons Companies round out the top five retailers in this space. More like this:. Report: Mcommerce Forecast 2021. Article: A new era in retail and ecommerce is emerging. Article: Nearly 7 in 10 US consumers crave cash-back rewards on grocery purchases.

US digital sales of food and beverages from restaurants soared 123.8% last year, per eMarketer estimates. This massive increase was the result of more consumers using delivery services like DoorDash, Uber Eats, and Grubhub amid lockdowns and restaurant closures.

In Italy, for example, it reportedly plans to open two new fulfillment centers and seven delivery stations. Spain, too, is a market where Amazon is investing, extending its Prime Now service to Seville and Málaga for supermarket chain Dia, and improving warehousing capabilities to speed up deliveries.

The company also offers convenience, alcohol, and grocery deliveries. It's selling itself to investors as a delivery company, rather than just a food delivery company, in a push for long-term success beyond the restaurant delivery intermediary industry.

eMarketer principal analysts Nicole Perrin and Andrew Lipsman, along with vice president of content studio Paul Verna, examine the ongoing effects of the COVID-19 pandemic on grocery delivery, highlight how companies and individuals are coming up with innovative solutions, and point out examples of positive, and not-so-positive, corporate responses.

Walmart’s expansion of Delivery Unlimited, its grocery delivery membership, is the latest attempt by a major retailer to make online grocery shopping more appealing. But better delivery value only addresses cost—not quality.