Walmart Inc. will outsell Amazon in the US digital grocery market this year, generating $35.38 billion in sales over the ecommerce giant’s $29.12 billion.

On today's episode, we discuss how much grocery shopping is being done online, where, and what's next for the space. We then talk about whether social media works better at convincing folks to buy things than email or text message, whether Urban Outfitters' new secondhand goods app can compete, and if virtual try-on technology will become the norm. Tune in to the discussion with eMarketer director of forecasting at Insider Intelligence Cindy Liu.

Before the pandemic, 84% of US adults shopped for groceries in stores, but as of June 2021, that number's slipped down to 70%.

Online grocery sales will surpass $100 billion in the US this year, per our forecast, but traditional grocers may not see as much of that spending as the major ecommerce players are.

Instacart's growth exploded in 2020, with sales increasing by 229.7% over 2019, for a total of $23.42 billion. But by the end of 2021, the grocery delivery company's sales will grow by a comparatively small 11.3%, which is in line with market norms.

If the new $9.95 fee rolls out nationally, it could help cover Amazon’s expenses—but perhaps at the cost of dominating the US online grocery market as rival Walmart nips at its heels for the lead