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DEC 24, 2020
eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Nicole Perrin, along with junior analyst at Insider Intelligence Blake Droesch, discuss the latest government lawsuits against Google, Twitter's new "Spaces" audio feature, 2021 Super Bowl commercials, the reception to Apple's new privacy labels, The Walt Disney Co. throwing its weight behind streaming, what all "Friends" episodes have in common, and more.
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DEC 15, 2020
eMarketer forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Andrew Lipsman and Nicole Perrin discuss the size and growth of ecommerce channel advertising, and where it is headed. They then talk about Sephora stores inside Kohl's, the future of the department store, and why Google is in a spat with the IAC.
Video
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NOV 17, 2020
Watch eMarketer One-on-One, a video interview where Carrie Tharp, vice president of retail and consumer at Google Cloud, talks with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence, on how retail marketers can unlock value in their P&L through data-driven decisions at the intersection of customer, product, and supply chain data.
Article
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DEC 9, 2020
YouTube is the single biggest source of supply in US CTV advertising. The digital video platform’s outsize role in the US CTV space is particularly striking given that advertisers can’t access CTV inventory on YouTube on non-Google platforms (e.g., Roku).
Audio
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NOV 9, 2020
eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss Google's (and YouTube's) latest earnings. They then talk about how much of a concern ad fraud is within connected TV advertising, the implications of the California Privacy Rights Act, and how people interpret emotionally infused ads.
Article
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NOV 18, 2020
Though several of the largest smart speaker developers—including Amazon, Google, and Apple—and other retailers hope to entice more shopping and buying via voice, consumers are not nearly as enthusiastic. As a result, we have downgraded our forecasts for smart speaker shoppers and buyers from previous years.
Report
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JUL 6, 2020
In a tumultuous year for advertising, every market we cover except China will experience a decline in ad spending, and Google will see its first ever contraction in digital ad revenues.
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OCT 27, 2020
eMarketer forecasting analyst Eric Haggstrom, principal analyst Nicole Perrin and research analyst at Insider Intelligence Mariel Soto Reyes discuss the US Department of Justice's suit against Google. What are Google and the government's cases? What is a monopoly? What constitutes anticompetitive behavior? And is Google inadvertently harming consumers?
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OCT 29, 2020
eMarketer forecasting analyst Eric Haggstrom, principal analyst Nicole Perrin, and research analyst at Insider Intelligence Mariel Soto Reyes discuss the possible outcomes of the US Department of Justice's antitrust lawsuit against Google.