As peer-to-peer (P2P) providers such as PayPal’s Venmo and Square’s Cash App formalize business accounts, the market will continue to expand: GoDaddy debuted mobile-based QR codes targeting this class of vendors in February 2022, for example. Connectivity will also remain a priority.
We've brought many third parties into our ecosystem, and it's much easier for retailers now to list their inventory with our partners like Shopify, WooCommerce, GoDaddy, and others. All these platforms and videos bring choice and transparency to the consumer across the shopping experience.
A June 2020 survey of small-business owners worldwide by GoDaddy and Savanta found that 25% of respondents in Germany had actually closed their business due to the pandemic; in the UK and Spain, those shares were 38% and 44%, respectively. Even when firms soldiered on, the pandemic often took a big toll.