Last year, China was the only market to see overall ad spending growth, although digital ad spending performed well almost everywhere. This year, every country will see growth in almost every category.

The influencer marketing industry is changing, and the pandemic is propelling many of the major shifts in the market.

In a tumultuous year for advertising, every market we cover except China will experience a decline in ad spending, and Google will see its first ever contraction in digital ad revenues.

eMarketer senior analyst at Insider Intelligence Ross Benes discusses Netflix's Q4 earnings and market position. He then talks about whether lesser-known streaming services can make some noise, YouTube's shoppable videos, and how Peacock's exclusive streaming deal with WWE Network can make its content offering more attractive.

How is the coronavirus pandemic affecting TV and digital video advertising? Although people are spending more time watching TV and streaming services, advertisers are cutting their budgets, which will lead to reduced TV ad spending. What market forces are driving new TV measurement initiatives? There are several.

“App developers are looking to bring in more demand because the more demand you bring in and the more demand that connects directly with you without taking an SSP fee out of it, the better,” said Marc Grabowski, executive vice president of global supply at Criteo.

All the above is just a taste of the data and trends that we forecast and share across these six markets. For an in-depth look at programmatic ad spending in each country, including estimates for programmatic video ad spending in select countries, explore the report collection.

This year will be the first time that digital ad spending will account for more than 50% of the total US ad market. The majority of digital ad investments will still go to Google and Facebook, but Amazon is gaining ground.

BMO Capital Markets. Cordcutting.com. Cowen & Company. Extreme Reach. FX Networks. GfK MRI. The Hollywood Reporter. Hulu. IHS Markit. Magid. Morning Consult. Netflix. S&P Global. TiVo. Video Advertising Bureau (VAB). YouTube.

This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.

Digital and mobile video viewership, adoption of subscription over-the-top (OTT) services and video ad spending are on the rise throughout the world as audiences, programmers and advertisers continue to shift focus from traditional to digital platforms.

This report features our latest forecasts for Latin America’s digital video market with breakouts for Argentina, Brazil and Mexico. It also looks at who’s watching, how and where they are watching, and what it all means for marketers.

eMarketer forecasting analyst Eric Haggstrom discusses our digital video upfront spending estimates and gives an update on the market for premium video inventory. Watch now.

eMarketer forecasting analyst Eric Haggstrom stacks up our digital upfront spending numbers against the total video landscape, and explores four key market trends. Watch now.

The legalization of sports gambling in more than 20 US states has opened new business opportunities, and potential pitfalls, for broadcasters and streaming services that seek to tie in betting content, such as fantasy leagues, with live broadcasts—or at least market separately to the sports viewing and gambling audiences.

This report explores the impact the pandemic has had on our latest regional estimates and trends for total media, traditional media, digital, and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

MMA Global. Morning Consult. Nextdoor. PubMatic. Yelp.

Even so, Amazon has had the third-largest share of the US display ad market since 2019. We expect it to continue growing its slice of the market through the end of our forecast period. This year, for the first time, we have estimated the size of the overall ecommerce channel advertising market, which Amazon has pioneered.

China's economy, and subsequently its ad market, will face ongoing challenges this year due to the effects of the coronavirus pandemic. However, history shows that programmatic advertising—the use of automation in the buying, selling or fulfillment of ads—is in a strong position to withstand such downturns.

Video advertising (also referred to as digital video advertising) includes in-stream video such as those appearing before, during, or after digital video content in a video player (pre-roll, mid-roll, post-roll video ads) and video overlays; includes social network in-stream video advertising in platforms like Facebook Watch and Snapchat Shows; includes outstream video ads such as native, in-feed (including

Programmatic advertising will account for 71.0% of the digital display ad market in China this year. Mobile programmatic growth, as well as gains in private marketplaces and programmatic direct play a role. This report features our latest programmatic display forecast for China and explores these and other factors shaping the market through 2021.