APR 29, 2022
MAY 31, 2022
DEC 17, 2021
Connected TV and programmatic video ad spending continues to exceed expectations in the US.
DEC 7, 2021
S&P Global. TiVo. TVREV.
NOV 29, 2021
The pandemic decimated the economy, the job market, and consumer confidence, but it seems to have done little to quash a bonanza in digital ad spending.
SEP 9, 2021
When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.
APR 29, 2021
Last year, China was the only market to see overall ad spending growth, although digital ad spending performed well almost everywhere. This year, every country will see growth in almost every category.
AUG 24, 2020
The influencer marketing industry is changing, and the pandemic is propelling many of the major shifts in the market.
MAY 14, 2020
How is the coronavirus pandemic affecting TV and digital video advertising? Although people are spending more time watching TV and streaming services, advertisers are cutting their budgets, which will lead to reduced TV ad spending. What market forces are driving new TV measurement initiatives? There are several.
JUL 6, 2020
In a tumultuous year for advertising, every market we cover except China will experience a decline in ad spending, and Google will see its first ever contraction in digital ad revenues.
JAN 27, 2021
eMarketer senior analyst at Insider Intelligence Ross Benes discusses Netflix's Q4 earnings and market position. He then talks about whether lesser-known streaming services can make some noise, YouTube's shoppable videos, and how Peacock's exclusive streaming deal with WWE Network can make its content offering more attractive.
OCT 6, 2020
FEB 15, 2022
Video advertising, also known as digital video advertising, includes in-stream video such as those appearing before, during, or after digital video content in a video player (pre-roll, mid-roll, post-roll video ads) and video overlays; includes social network in-stream video advertising on platforms like Facebook Watch and Snapchat Shows; includes outstream video ads such as native, in-feed (including video
APR 1, 2022
For example, in February, Nielsen announced it will incorporate The Trade Desk’s demographic data into the Nielsen ID System to improve its scope and accuracy in key international markets. Measurement inputs: Many measurement firms source their raw data from original equipment manufacturers (OEMs) like LG and Vizio, as well as MVPDs and vMVPDs.
JUN 21, 2021
The legalization of sports gambling in more than 20 US states has opened new business opportunities, and potential pitfalls, for broadcasters and streaming services that seek to tie in betting content, such as fantasy leagues, with live broadcasts—or at least market separately to the sports viewing and gambling audiences.
MAY 18, 2022
Revenue growth for Instagram Stories, which accounted for 10.1% of Meta’s worldwide revenues in 2021, will come down to earth. After nearly tripling in size between 2019 and 2021, worldwide Stories revenues will grow 26.8% in 2022, to $14.72 billion.
APR 20, 2020
China's economy, and subsequently its ad market, will face ongoing challenges this year due to the effects of the coronavirus pandemic. However, history shows that programmatic advertising—the use of automation in the buying, selling or fulfillment of ads—is in a strong position to withstand such downturns.
APR 29, 2021
This report explores the impact the pandemic has had on our latest regional estimates and trends for total media, traditional media, digital, and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.
OCT 18, 2021
Display and Video Ads. What to expect: Cookie-based programmatic targeting of open web display and video ads not only remains a viable strategy, but it’s also getting more powerful with the introduction of first-party retailer data. Amazon DSP continues to grow in importance, while Walmart’s partnership with the Trade Desk goes live in late October to bring another key offering to market.
DEC 16, 2020
MMA Global. Morning Consult. Nextdoor. PubMatic. Yelp.
NOV 23, 2020
Even so, Amazon has had the third-largest share of the US display ad market since 2019. We expect it to continue growing its slice of the market through the end of our forecast period. This year, for the first time, we have estimated the size of the overall ecommerce channel advertising market, which Amazon has pioneered.
JAN 11, 2021
Video advertising (also referred to as digital video advertising) includes in-stream video such as those appearing before, during, or after digital video content in a video player (pre-roll, mid-roll, post-roll video ads) and video overlays; includes social network in-stream video advertising in platforms like Facebook Watch and Snapchat Shows; includes outstream video ads such as native, in-feed (including
JUL 27, 2020
The US ad market for esports is much smaller compared with revenues earned from video ads in gaming content. This includes revenues from the much larger community of amateur gamers who broadcast themselves on streaming platforms, as well as the video ads that appear during esports tournaments.
NOV 20, 2020
While Google Preferred was only available in select markets, YouTube Select is a global offering, with lineups tailored to local markets. YouTube Select lineups can be bought through Google Ads, Display & Video 360, or on reservation through a Google sales rep. As a product, lineups could appeal to TV advertisers because it promises a higher-quality batch of video on the platform.