The Global Media Intelligence Report is a concise, detailed compilation of data and insights about internet users’ traditional and digital media usage in 43 key markets worldwide. With very few exceptions, this 2021 edition covers the same range of metrics we featured in 2020, and the consistency of GWI’s methodology enables us to offer precise year-over-year (YoY) comparisons.

Around the world, mobile is the No. 1 device for watching YouTube, capturing 63% of the platform’s video views in Q2 2021.

This Snapshot includes infographics illustrating our proprietary forecast on time spent with media—digital and traditional—in the US, Canada, UK, Germany, France, India, China, Japan, and South Korea.

How Olympic viewers streamed the opening ceremony

On today's episode, we discuss what brands are doing at the Olympics, when time spent on digital video might equal linear, Google's new privacy timeline, the significance of Square buying Afterpay, why marketers must start thinking in 3D, how to individually achieve “perfect productivity,” and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

On the flip side, consumers spent an unprecedented amount of time at home in 2020, causing an unusual boost in time spent with media and online. As places around the world continue to reopen, consumer behaviors are shifting. To understand how digital and traditional media consumption trends are changing, we worked with eMarketer on a custom snapshot of time spent with media in nine countries.

MMA Global. Morning Consult. Nextdoor. PubMatic. Yelp.

Report: Time Spent with Media Overview 2021. Article: US TV advertisers will spend nearly $20 billion in this year’s upfronts. Article: Amazon’s MGM acquisition could give it a watch-time boost.

The Global Media Intelligence Report is a concise yet detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. This 2020 edition covers the same range of metrics we featured in 2019, and the consistency of GlobalWebIndex’s methodology enables us to offer precise year-over-year comparisons; these provide vital indicators of exactly where and how quickly changes are happening, and where behaviors haven’t altered much.