The Global Media Intelligence Report is a concise yet detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. This 2020 edition covers the same range of metrics we featured in 2019, and the consistency of GlobalWebIndex’s methodology enables us to offer precise year-over-year comparisons; these provide vital indicators of exactly where and how quickly changes are happening, and where behaviors haven’t altered much.

It also found that casual games accounted for 82% of game downloads worldwide in 2019. But even as they are booming now, casual games face turmoil with the arrival of iOS 14. Casual games make money by selling many ads, often at a high ad-load, over a short user life span.

eMarketer principal analyst at Insider Intelligence Karin von Abrams discusses our Global Media Intelligence Report 2020, which compiles data and insights about internet users’ digital and traditional media usage across 42 countries. This annual project is a partnership between eMarketer and Starcom, and based on research from GlobalWebIndex. Also joining the discussion are Jason Mander, chief research officer at GlobalWebIndex, and Kelly Kokonas, executive vice president of global data strategy, technology and analytics, at Starcom.

As the coronavirus pandemic renders the population of the UK largely housebound, media consumption patterns will invariably change. Certain media types (such as physical print) will falter, but video (TV and digital) looks set to benefit most.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss how to recreate those water cooler moments in the digital world, how much Super Bowl LV commercials are going for, watching Instagram Stories on Facebook, parents' more positive view of devices, the number of Facebook Watch viewers, the difference between frugal and cheap, what you didn't notice about that double rainbow, and more.

We need to encourage an environment for employees that is supportive and inclusive to continue delivering award-winning ad campaigns—which are reflective of diverse audiences and keep the UK at the forefront for global ad spend investment.”—Kirsty Giordani, Executive Director, International Advertising Association (IAA), UK.

The Global Media Intelligence Report is a concise yet detailed compilation of data and insights about consumers’ traditional and digital media usage in 41 key markets worldwide.