JUN 28, 2021
Social commerce is rising rapidly worldwide. But to what extent can the US market mirror that of China, the world leader in social commerce?
OCT 6, 2021
Is TikTok ready to take on Amazon? ByteDance wants to launch an international ecommerce platform; whether it rolls out as a TikTok integration, or as a standalone app, will be a litmus test for the strength of the US social commerce market.
JUL 7, 2021
The pandemic was disastrous for many retailers; we estimate that total retail sales worldwide plunged 2.8% in 2020. Though, while many physical stores were shuttered, digital retail sales soared by over 25% in a single year.
JUL 21, 2021
For example, the platform released International Women’s Day stickers, which accounted for more than 20% of global sticker usage during the week they were available, Deveau said.
JUL 22, 2021
Worldwide, however, ad blocking specifically on mobile devices has continued to grow, and accounts for the majority (69%) of ad blocker use, according to Blockthrough. Younger adults are generally more likely to use ad blockers.
SEP 9, 2021
Regulators worldwide are also closely watching AWS to ensure it complies with an increasingly complex patchwork of local laws governing international data transfers. Margin pressures: Even venture capitalists are starting to question the true costs of operating in the cloud.
AUG 2, 2021
Among these are the sustainability reporting standards of the Global Reporting Initiative (GRI), which has a worldwide remit. Other standards apply in specific industries, regions, or countries; one national framework is Germany’s Deutscher Nachhaltigkeitskodex (DNK).
SEP 29, 2021
TikTok’s new marketing tools focus on customization and commerce: It’s taking steps to make advertisers feel comfortable on the platform and heavily push social commerce.
JUL 26, 2021
Expect more interactivity, video, and social commerce integrations in Stories on both Facebook and Instagram in the months to come. Snapchat.
SEP 28, 2021
Snapchat leaned further into augmented reality (AR) in an effort to propel social commerce adoption. Major moves include updates to its Scan tool and the acquisition of AR startup Vertebrae. What are the biggest developments for TikTok?
SEP 27, 2021
Twitter’s latest product road map updates put an emphasis on user experience and, of course, creators: The moves come amid increased competition from other major social players.
SEP 13, 2021
The number of mobile messaging app users worldwide will rise by 6.1% in 2021, and new business features facilitate brand-consumer interactions.
OCT 4, 2021
The competition: Creators don’t just bring an audience to a platform—they also attract brand partners and open opportunities for social commerce that have platforms competing fiercely. Social commerce and influencer marketing have been especially effective in foreign markets, as compared with the US.
SEP 3, 2021
The number of global monthly users, however, will continue to climb slowly through 2025. The bottom line: Though Twitter’s rapid rollout of features may seem disjointed, Super Follows, Ticketed Spaces, and its privacy updates all align on the common goal of keeping creators and users on the platform.
AUG 30, 2021
On today's episode, we discuss whether TikTok is actually a top choice for social advertisers, how it compares with other ad channels, and what to make of the companies current shopping efforts. We then talk about Facebook's "meaningful pivot" around its ad business, the latest Federal Trade Commission suit against the social giant, and whether Reels on the blue app has potential. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
MAY 12, 2021
A May 2021 report by early-stage venture capital firm Antler, for example, found that there are more than 220 companies worldwide that cater to creators. Audience monetization was the largest category; Antler identified 85 companies that help creators make money outside of brand sponsorships.
AUG 12, 2021
Vice President, Growth
APR 29, 2021
AUG 19, 2021
APR 9, 2021
KEY STAT: In a May 2020 Gartner survey, 65% of business-to-consumer (B2C) marketing executives worldwide expected to spend more on affiliate, or partner, channel marketing in 2021. Publisher Ecommerce Monetization. Ecommerce monetization opportunities for publishers are expanding.
JUL 28, 2021
The big picture: Facebook (including Instagram) is on track to surpass $100 billion in net worldwide ad revenues for the first time, with $107.72 billion in 2021. That will give it 23.7% of the worldwide digital ad market. Google is No. 1 with a 28.6% share.
MAR 30, 2021
Worldwide: 192 million mDAUs, up by 27% YoY and up 5 million from Q3. US: 37 million mDAUs, up by 21% YoY and up 1 million from Q3. International: 155 million mDAUs, up by 28% YoY and up 3 million from Q3. On the earnings call, CEO Jack Dorsey said that the company expected to see 20% YoY growth in worldwide monetizable daily active users (mDAUs) in Q1.
JUL 21, 2021
Watch AR ecommerce at Snapchat's quarterly earnings: The company is sure to give more details on its push to make AR shopping a bigger part of its platform, especially after announcing two major partnerships earlier this week.
MAR 17, 2021
According to data from analytics platform Stream Hatchet as cited by software company Streamlabs, total hours spent watching livestreaming video game content worldwide (excluding China) grew 57% in Q2 2020 across these platforms. By Q4 2020, time spent with GVC reached 8.3 billion hours, which was nearly double the hours watched in Q4 2019 (4.2 billion).
MAR 16, 2021
Some companies will also want to bring social commerce into the mix. WHAT’S IN THIS REPORT? This report provides a framework for developing and executing marketing initiatives across the short-video landscape. It also features advice and examples from experienced marketers. KEY STAT: Among worldwide retailers, more than one-third said they buy ads on TikTok. A Framework for a Holistic Approach.