Every national market in the world will finish this year with more ad spending than in 2020. In most categories, worldwide growth records will be shattered. But 2021 was a very unusual year, following a very unusual 2020.
Worldwide, core Facebook still accounts for most of Facebook’s total revenues, though it’s still losing share to Instagram. This year, core Facebook will account for 59.4% of total company net worldwide revenues, falling to 51.7% in 2023.
The pandemic sparked greater global awareness of environmental issues and a renewed commitment to finding solutions. Climate change ranked as the top personal concern of Gen Z adults worldwide, ahead of both unemployment and disease prevention (amid a global pandemic), per Deloitte in February 2021.